Sales Development Representative

Mintago

Sales Development Representative generating leads for Mintago, the UK’s fastest growing employee benefits platform. Collaborating with SDR team and refining prospecting strategies in a remote environment.

Posted 4/24/2026full-timeRemote • 🇬🇧 United KingdomJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

You’ll hit the ground running, building ICP lists, enrichment flows in Clay, managing a live inbound queue in HubSpot, executing personalised multi-channel campaigns, and booking high-quality discovery meetings for our Account Executives.
Data-Driven Prospecting & Segmentation: Build and maintain highly targeted prospect lists based on ICP, firmographic data, and intent signals. You'll know which accounts to prioritise and why - and you'll be able to articulate that clearly.
Lead enrichment via Clay: Build automated multi-step research workflows, enrich prospect data (emails, LinkedIn profiles, job changes etc.) – normalise everything into a clean CRM.
Personalised, Multi-Channel Outreach: Execute high-volume outreach, that doesn’t read like high-volume outreach. Every email, LinkedIn message and call should feel like it was written specifically for that prospect, not generic AI slop.
Inbound Lead Management (HubSpot): Own the inbound queue in HubSpot at pace. Qualify MQLs through discovery, convert to SALs and ensure nothing sits untouched. Response time, discipline, approach and qualification quality matter here.
Pipeline Generation: Convert cold and warm leads into a rich sales pipeline for the AEs. Handle objections with confidence, qualify rigorously, and only pass leads you’d be comfortable sitting in the meeting with yourself.
GTM Collaboration: Partner with marketing and sales to refine target personas, provide feedback on market trends or campaign effectiveness and with sales on pre-meeting briefings, quality criteria, pain points etc.

Requirements

What you’ll need

Minimum 2 years in a B2B SDR or BDR role, with demonstrable outbound experience. HR, benefits, FinTech or B2B SaaS background strongly preferred.
Experience in a high-growth, fast-paced, early-stage environment where you've had to figure things out rather than follow a mature playbook.

Benefits

Comp & perks

Your choice of work kit (ThinkPad or MacBook Pro).
Remote work anywhere from the UK
Budget for equipment to set up your home office.
A flexible company discretionary unlimited leave policy + your birthday off.
Flexible company hours so you can fit your life commitments - no company fixed hours as we trust you to manage your time and focus on outcomes delivered.
A £300 yearly budget for your own learning and development.
Mintago matches your pension contributions up to 4%
Private medical insurance (provided by Vitality)
Life insurance (provided by MetLife)
Cash plan (provided by Medicash)
Enhanced Parental Leave that increases with tenure (1st at 9 months and 2nd level at 2 years)
Access to retail & holiday package discounts
Access to salary sacrifice benefits across cycle to work, mobile, gym, tech, groceries and EV

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data-driven prospectingsegmentationlead enrichmentmulti-channel campaignsCRM normalizationpipeline generationobjection handlingqualifying leadspersonalized outreachautomated workflows

Soft Skills

communicationdisciplineorganizational skillsarticulationcollaborationadaptabilityproblem-solvingtime managementattention to detailconfidence