Email Marketing Strategist

Mint Source

Email Marketing Strategist running the email program for a Canadian DTC supplement brand. Collaborating closely with founders and managing agency relationships for campaign success.

Posted 5/17/2026full-timeRemote • 🇨🇦 CanadaJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Run the monthly email calendar across DTC and Amazon, planning campaigns, flows, launches, and seasonal moments weeks in advance
Translate founder direction on launches, themes, and sales periods into clear, actionable briefs for the agency
Manage the day-to-day relationship with the email marketing agency, including reviews, approvals, deadlines, and exception conversations when work needs to be redone
Review and refine agency-drafted copy in Figma , sharpening hooks, CTAs, and structure with clear reasoning behind every change
Own segmentation strategy and audience logic across the welcome series, abandoned cart, browse abandonment, post-purchase, and win-back flows
Make and defend technical send decisions in Klaviyo , including dynamic fields, send times, properties, and A/B test setups
Partner with the COO on Amazon-side strategy, extending his briefs into executed sends and managing the back-and-forth with the agency
Bring analytical reasoning to every recommendation, pulling and assessing performance data each cycle, surfacing what's working and what isn't, and feeding that back into the next brief
Bring brand and creative judgment to design reviews, flagging anything off-brand or weak before it ships

Requirements

What you’ll need

2–4 years of email marketing experience at a DTC brand or email-focused agency, ideally with exposure to both sides of the table
Hands-on familiarity with Klaviyo for reviews, segmentation, A/B testing, and performance analysis (you don't need to build flows from scratch, but you should be comfortable inside the platform)
Experience reviewing creative in Figma and giving clear, specific feedback that improves the work
Strong written communication, especially in writing briefs and editing copy that's already been drafted
Comfort managing an external agency or vendor relationship, including the harder conversations around quality and timelines
Solid analytical instinct. you can look at open rates, CTR, and revenue and form a point of view about what to change
DTC e-commerce experience required, Amazon and supplement/health brand exposure is a strong plus
Comfortable working at the early stage of an email program where the operating rhythm is still being built

Benefits

Comp & perks

Competitive compensation discussed individually based on experience and location
A fully remote role with a clear operating rhythm and meaningful ownership of a growing channel
Direct collaboration with the founders, including the COO who runs Amazon-side strategy
A chance to shape the email function at a brand that's still building its rhythm. your voice on process and structure will matter
Back-office support from Mint Source for payroll, onboarding, and HR

ATS Keywords

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Hard Skills & Tools

email marketingsegmentation strategyA/B testingperformance analysiscopy editingcampaign planninganalytical reasoning

Soft Skills

written communicationrelationship managementcreative judgmentfeedback deliveryproblem-solving