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Email Copywriter
Mint SourceEmail Copywriter for a retention-focused email marketing agency working with DTC brands. Responsible for writing high-volume email copy and collaborating with strategy and design teams.
About the role
Key responsibilities & impact- Write 7-9 marketing emails per day across 10 DTC brands, using Claude to accelerate drafts while keeping copy on-brand
- Build monthly campaign calendars per brand, mapping send cadences and themes to avoid overlap across accounts
- Generate fresh angles, hooks, subject lines, and preview text so campaigns stay varied week over week
- Write copy for both lifecycle flows and campaigns, tailored to audience stage, offer, and brand voice
- Collaborate in ClickUp with strategy and design to move work from brief to delivery on schedule
- Apply DTC email best practices for voice, scannability, mobile readability, and brand consistency
- Use Klaviyo to reference past performance, segments, and triggers when writing copy
- Communicate with clients for ideation and input when needed, keeping turnaround fast
- Proof, QA, and hand off clean copy with clear notes for designers and implementers
Requirements
What you’ll need- 1-3 years writing email copy for DTC or e-commerce brands, with samples of both flows and campaigns
- Hands-on experience using AI (e.g. Claude) to ideate and draft, while editing output to a human, on-brand voice
- Strong grasp of DTC email best practices, including subject lines, CTAs, and offer framing
- Working familiarity with Klaviyo and ClickUp (or similar tools) to navigate briefs, data, and deadlines
- Knowledge of segmentation, personalization, and A/B testing frameworks in retention marketing
- Systems thinker who can produce at scale without repeating angles or diluting brand voice
- Creative problem-solver who can generate fresh angles even when briefs are thin or repetitive
- Proactive communicator with fast execution, able to flag blockers early and keep work moving
- Strong attention to detail and a thoughtful, methodical approach that reduces revisions
Benefits
Comp & perks- Remote-first role with flexible hours and overlap expectations across GMT+1 and GMT+10
- Largely independent workflow, roughly 80% solo execution with focused team collaboration touchpoints
- Exposure to 10 DTC brands across multiple verticals, expanding your portfolio and pattern recognition
- Clear KPIs, written-first communication, and a low-meeting culture focused on output
- Back-office support from Mint Source for payroll, onboarding, and HR
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email copywritingDTC marketingA/B testingsegmentationpersonalizationcampaign developmentlifecycle flowscopy editingbrand voice adaptationcontent strategy
Soft Skills
creative problem-solvingproactive communicationattention to detailsystems thinkingcollaborationtime managementadaptabilitymethodical approachfast executionclient communication