Route to Market Trade Analyst

Minor Hotels Europe and Americas

Route to Market Trade Analyst optimizing BAT’s tobacco distribution, CRM activities, incentives, and field-force performance in Portugal.

Posted 8/19/2026full-timeLisbon • 🇵🇹 PortugalMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong analytical capacity and strategic vision in trade-brand marketing, with proven experience in managing CRM systems and optimizing field-force activities. Proficient in communication and negotiation, with a focus on driving performance and compliance in an FMCG environment.

Highest-signal resume keywords

Trade-Brand Marketing ExperienceCRM Systems ProficiencyAnalytical CapacityLeadership SkillsPortuguese Language Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisIncentive Scheme ManagementObjective Fulfillment MonitoringField-Force Strategy PlanningProduct Portfolio ManagementEnvironmental Health and Safety StandardsFMCG Trade Channel ExperienceAccount ManagementProficient in ExcelProficient in Power BI

Soft Skills

Good Communication SkillsEffective Negotiation SkillsCritical ThinkingProblem SolvingTeam Management

Tools & Technologies

CRM SystemsSalesforcePower BIMicrosoft WordMicrosoft ExcelMicrosoft PowerPointAccess

Industry Keywords

FMCGField ForceTrade SupportDistribution ChannelsNPI Launches

About the role

Key responsibilities & impact

Analyze data from different sources and turn insights into actions aligned with company objectives
Manage the incentive scheme for the commercial network and field force
Deliver SOM OTS growth
Act as a link between the field force and headquarters for IT systems
Monitor and analyze objective fulfillment, creating ad-hoc actions to ensure company performance
Plan trade activities in CRM systems to optimize field-force visits
Collaborate with sales and marketing teams on product launches and promotions across distribution channels
Participate in field-force strategy planning to maximize distribution-channel efficiency
Deploy cycle activities on time with all market stakeholders
Maintain field-force CRM compliance and planned activities
Maintain the company product portfolio and POS universe
Monitor monthly field-force activities and incentive targets
Ensure distribution levels for categories, especially NPI launches and pipeline creation
Monitor environmental, health, and safety standards and develop related best practices
Report to the Route to Market Manager
Collaborate with Field Force, SPI, Trade Support, Supply Chain, Brand Activation, Finance, HR, and external partner Logista
Travel approximately 5%

Requirements

What you’ll need

At least 3 years’ experience in a Trade-Brand Marketing team, sales force, or data agency
Experience in an FMCG company with a trade channel and account management approach
User knowledge of Word, Excel, PowerPoint, and Access
User knowledge of CRM systems including Power BI and Salesforce
Good communication skills
Effective negotiation skills
Critical and analytical thinking
Problem solving and making things happen
Leadership
Team working and management
Analytical capacity
Pressure management
Proactive decision making and proposal development
Strategic vision of the channel and whole company
Responsibility for people development
Bachelor’s degree in Business Administration, Marketing, or similar
Portuguese language proficiency required
English proficiency at C1 level, oral and written
Beneficial: experience in field force in other companies

Benefits

Comp & perks

Market-leading annual performance bonus, subject to eligibility
Diverse health plans
Work-life balance initiatives
Transportation support
Flexible holiday plan with additional incentives
Online learning platforms
Personalized growth programs to develop leadership skills
Continuous improvement and transformative work environment
Internal advancement and career progression opportunities
Mentorship and international assignment opportunities
Social, emotional, physical, and financial wellbeing initiatives
Employee support for reasonable adjustments or accommodations during recruitment