Junior CRM Deployment Manager

Minor Hotels Europe and Americas

KRM Deployment Junior Manager bei British American Tobacco in Hamburg. Entwicklung und Implementierung von CRM- und Loyalitätsinitiativen zur Kundenbindung und Schaffung von Mehrwert.

Posted 7/31/2026full-timeHamburg • 🇩🇪 GermanyJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing CRM and loyalty initiatives, utilizing consumer data for personalized campaign strategies, and optimizing CRM performance metrics. Strong collaboration skills with the ability to engage diverse stakeholders and deliver consistent customer experiences across channels.

Highest-signal resume keywords

CRM DevelopmentSalesforce Marketing CloudConsumer SegmentationData-Driven CampaignsPerformance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM PrinciplesConsumer Lifecycle ManagementPersonalization ApproachesCampaign Management ToolsAnalytical Problem-Solving

Soft Skills

Effective CommunicationCollaborationRelationship BuildingOrganizational Skills

Tools & Technologies

SalesforceCRM Platforms

Industry Keywords

Digital MarketingConsumer EngagementFMCG

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and implement CRM and loyalty initiatives
Design and execute personalized, data-driven campaigns across CRM channels
Support consumer segmentation and targeting activities
Monitor and optimize CRM performance
Contribute to the development and continuous improvement of loyalty programs
Collaborate across channels and categories to deliver a consistent customer experience
Partner with colleagues in Brand, Consumer Experience, Data, and IT to support successful CRM initiatives
Track CRM performance metrics and reporting

Requirements

What you’ll need

Degree in Marketing, Business Administration, or a related field, or equivalent relevant experience
Experience in CRM, digital marketing, consumer engagement, or a related area within FMCG or a comparable industry
Knowledge of CRM principles, consumer lifecycle management, and personalization approaches
Ability to use consumer data and insights to support campaign development and business decisions
Experience with CRM platforms, campaign management tools, and performance reporting
Experience using Salesforce, ideally Salesforce Marketing Cloud
Analytical and organized approach to problem-solving
Ability to build positive working relationships and collaborate effectively with diverse stakeholders
Effective communication and presentation skills in English.

Benefits

Comp & perks

Full subsidy of the 'Deutschlandticket'
Discounts for gyms and access to Corporate Benefits
Wide range of online and offline training and development opportunities
Flexible working hours – remote or in-office options