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Consumer Insights Manager
Minor Hotels Europe and AmericasConsumer Insights Manager contributing to insights related projects for BAT's brand strategy. Involved in consumer research and analysis to shape strategic decisions in Vietnam's market.
About the role
Key responsibilities & impact- Input into the development of the Insights & Foresights agenda for Combustibles, New Categories for Vietnam
- Complete the Insights & Foresights plan and implement, manage and report on consumer research
- Manage the admin processes and ensure 100% adherence to key protocols
- Proactively develop consumer insights through analyzing multiple sources
- Translate data & information into impactful insights & foresights
- Provide input into the development of vision, strategy and go-to-market plans for each category
- Assist in the management of research agencies
- Manage complex internal data, research reports & ease of accessibility
- Support development and embedding of new capabilities
Requirements
What you’ll need- Bachelor's degree or equivalent experience in business, marketing, statistics or any related field
- Minimum of 3 years’ experience in Insights/ BI in a leading FMCG company or research agency
- Strong analytical skills to identify & gather right information sources
- Ability to influence and create consensus from collaborators
- Strong communication and storytelling skills
- Experience in managing a research/information budget and external suppliers
- Mastery of Office 365
- Ability to develop impactful and concise presentations in PowerPoint
- Ability to work at pace with Excel
- Mastery in traditional research data
Benefits
Comp & perks- market leading annual performance bonus (subject to eligibility)
- diverse health plans
- initiatives for work-life balance
- transportation support
- flexible holiday plan with additional incentives
- online learning platforms
- personalized growth programs
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Data AnalysisConsumer ResearchInsights DevelopmentResearch Budget ManagementTraditional Research Data
Soft Skills
Analytical SkillsInfluencing SkillsCommunication SkillsStorytelling Skills