CRM & CC Development Executive

Minor Hotels Europe and Americas

CRM & CC Development Executive ensuring effective delivery of CRM initiatives and engagement strategies for BAT in Western Europe. Analyzing consumer trends and collaborating with cross-functional teams for optimized performance.

Posted 6/27/2026full-timeMalmö • 🇸🇪 SwedenMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

The Omnichannel CRM & Consumer Care Development Executive supports the design, delivery and optimisation of CRM and Consumer Care programmes across Western Europe.
The role contributes to strategy and executes data-led, compliant activations across the ACR framework to drive consumer acquisition, engagement and retention.
It ensures effective delivery of CRM initiatives aligned to business targets, while leveraging performance data and insights to continuously optimise results.
The ideal candidate combines creativity, consumer insight and data to build effective CRM journeys, with strong capability in omnichannel activation and project management.
Analyze consumer trends, competitive landscape and industry developments to identify opportunities for CRM & Consumer Care growth, innovation and continuous improvement.
Develop strong understanding of brand priorities and market dynamics, sharing insights and best practices to drive capability and performance across Western Europe.
Support the development of CRM & Consumer Care strategies and plans through data-driven insights on consumer segments, journeys and activation opportunities.
Support the design, delivery and optimisation of CRM & Consumer Care programmes end-to-end, including managing project planning, timelines and budgets, briefing and coordinating stakeholders and agencies, and driving targeting, personalisation and testing to improve campaign performance.
Collaborate with cross-functional teams and agency partners to deliver initiatives, managing dependencies and risks to ensure successful outcomes.
Contribute to the optimisation of the ACR framework and Consumer Care initiatives, improving targeting, engagement and activation effectiveness.
Ensure all CRM & Consumer Care programmes are delivered in full compliance with legal, regulatory and internal governance standards, maintaining high quality and data integrity across systems.
Support the optimisation of CRM processes, controls and MarTech capabilities, including acting as a technical expert for Salesforce Marketing Cloud and Service Cloud, driving continuous improvement and commercial outcomes for WE DRBU.
Track and report on CRM & Consumer Care performance, leveraging data and analytics to generate insights, monitor impact against key metrics (e.g. engagement, NPS, CSAT), and drive continuous optimisation and business performance.

Requirements

What you’ll need

Proven experience in CRM, digital marketing, activation or consumer care roles, with working knowledge of digital marketing platforms and performance analytics tools (e.g. Shopify, Trustpilot, Adobe suites, Google Marketing Platform, Google Search Console, Power BI), and strong proficiency in Microsoft Office tools; FMCG or multi-brand experience preferred.
Strong commercial acumen, with the ability to link CRM & Consumer Care activities to business objectives and measurable outcomes.
Consumer-focused mindset with strong attention to detail and commitment to delivering high-quality experiences, combined with a strong understanding of omnichannel marketing ecosystems and how online and offline touchpoints integrate to deliver best-in-class consumer journeys.
Analytical capability with the ability to interpret data, generate actionable insights and translate them into recommendations, combined with a proactive problem-solving mindset and focus on continuous improvement and performance optimization.
Project management skills, with the ability to manage multiple campaigns and priorities simultaneously while maintaining high attention to detail.
Team player with the ability to collaborate effectively across cross-functional teams and agency partners to deliver high-quality outcomes.
Strong communication and storytelling skills, with the ability to translate complex information into clear and engaging narratives.
Hands-on experience in CRM segmentation, targeting and journey development, with strong understanding of consumer journeys and activation mechanics; familiarity with CRM MarTech platforms (e.g. Salesforce Marketing Cloud or equivalent).
Salesforce Marketing Cloud Email Specialist certification is considered a plus, if not must be obtained as part of the role.
Full professional proficiency in English.

Benefits

Comp & perks

We offer a market leading annual performance bonus (subject to eligibility)
Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMdigital marketingactivationperformance analyticsdata analysisproject managementCRM segmentationtargetingjourney developmentcontinuous improvement

Soft Skills

commercial acumenconsumer-focused mindsetattention to detailproblem-solvingcollaborationcommunicationstorytellingproactive mindsethigh-quality outcomesmulti-tasking

Certifications

Salesforce Marketing Cloud Email Specialist