Area Sales Manager

Minor Hotels Europe and Americas

Area Sales Manager for BAT in Central Greece, driving brand distribution and trade marketing strategies. Leading a trade marketing team and implementing New Generation Products business strategies.

Posted 6/26/2026full-timeCentral Greece • 🇬🇷 GreeceJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Manage brand distribution across Central Greece region to ensure maximum availability aligned with brand strategies and market needs by channel and outlet type.
Analyze market data (Brand, TMD, Nielsen) to identify supply chain gaps and opportunities for improvement.
Drive the vision and strategy for New Generation Products, including launches and roadmap development.
Implement TM&D practices at POS through effective merchandising, visibility, communication, and stock management.
Build strong W/S relationships via regular communication, visits, and performance monitoring against monthly targets.
Lead a trade marketing team of 7–10 reps through coaching, motivation, and performance development to outperform competitors.
Plan and execute area trade strategies to meet brand, volume, and profit targets while optimizing budget and resources.
Foster innovation and leadership by developing team talent, setting differentiated targets, and creating a change-driven culture.
Comply and implement activities in accordance with the rules of laws and regulations related to environmental protection, safety and work fire protection and internal EHS or Sustainability standards and procedures.

Requirements

What you’ll need

University degree in Business Administration or a related field.
Fluent in Greek and English.
Advanced MS Office user with strong digital literacy.
2–3 years of FMCG experience in a trade channel or account management role.
Proven sales experience in a dynamic, fast-paced environment.
Excellent communication and negotiation skills, strong analytical and problem-solving abilities.
Effective relationship builder with leadership, influencing, and interpersonal strengths.

Benefits

Comp & perks

market leading annual performance bonus (subject to eligibility)
diverse health plans
initiatives for work-life balance
transportation support
flexible holiday plan with additional incentives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market analysissupply chain managementtrade marketingmerchandisingstock managementbudget optimizationsales strategyperformance monitoringdata analysisaccount management

Soft Skills

communicationnegotiationanalytical skillsproblem-solvingrelationship buildingleadershipinfluencingcoachingmotivationteam development