Business Insights Manager

Minor Hotels Europe and Americas

Business Insights Manager driving market and shopper insights for British American Tobacco. Collaborating with cross-functional teams to support strategic marketing initiatives in Vietnam.

Posted 6/26/2026full-timeHo Chi Minh City • 🇻🇳 VietnamMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Drive innovative well-rounded and actionable market and shopper insights across combustibles and non-combustible categories (if applicable) in Vietnam using a multitude of data and insights sources
Lead strategic analysis and marketing strategy formulation based on continuous evaluation of corporate performance and competitor intelligence, identifying and analysing business opportunities and risks to enable effective strategic, operational and tactical business decisions
Support Vietnam’s business insight journey by feeding relevant insights and practices into Vietnam EM processes & APMEA SOUTH DRBU to ensure a comprehensive and consumer centric perspective is embedded across functions and collaborators
Aggregate data and research outcomes into meaningful and actionable insights by using and linking multiple data sources and insights subject areas, and support to turn those insights into clear and meaningful storylines and recommendations to ensure cross functional impact and action
Key strategic partner for all EM functions to ensure all key market drivers (5Cs: Customer, Consumer, Company, Competition, Macro Context) are understood and incorporated in strategies and plans
Lead delivery of quarterly EM deep dives to support annual business planning cycle as well as ongoing relevant market analysis for meetings
Support shaping the business narrative and delivery of strategic above market reviews and communication
Act as a consultant to the Vietnam EM community on all insights and performance related matters
Ownership of the overall relationship with strategic RA agency partners, ensuring overall agency delivery is in line with consumer and market needs, guidelines and BAT standards
Lead, grow and innovate Business Insights in Vietnam through the dynamically changing market environment
Continuously drive the organisation towards a more consumer- and insights-centric view
Provide direction and focus to the Vietnam EM on market opportunities and risks and demonstrate resilience when challenging the status quo
Contribute to a strong Marketing talent pipeline by developing and coaching cross functional team members and peers

Requirements

What you’ll need

A tertiary degree in Marketing, Business, Management field
Minimum of 5 years Insights /Marketing Management or relevant experience within a leading FMCG company with a proven track record of business delivery
FMCG marketing skills and/or experience covering: Category, Brand, Commercial, Finance, Insights and Research, Strategy and Planning ideally in a multi category capacity
Proficiency in collaboration
Ability to build relationships at all levels & Influence forums, conversations, decisions
Solid business understanding and commercial foresight
Data driven approach and rational thinking
In-depth understanding of consumer and market research tools and retail audit panel data in particular
Ability to draw long-term industry insights from a more dynamic and data heavy operation
Excellent communication and storytelling skills: ability to deliver effective presentations to collaborators at all levels

Benefits

Comp & perks

market leading annual performance bonus (subject to eligibility)
diverse health plans
initiatives for work-life balance
transportation support
flexible holiday plan with additional incentives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

market analysisstrategic analysismarketing strategy formulationdata aggregationconsumer insightsbusiness insightscategory managementbrand managementcommercial strategyconsumer research

Soft Skills

collaborationrelationship buildinginfluencecommunicationstorytellingcoachingresiliencestrategic thinkingbusiness acumenpresentation skills

Certifications

tertiary degree in Marketingtertiary degree in Businesstertiary degree in Management