Key Account Manager

Minor Hotels Europe and Americas

Key Account Manager defining and leading nationwide strategy for Key Accounts in Vietnam. Focused on Modern Trade and strategic negotiations to drive business development.

Posted 6/26/2026full-timeHo Chi Minh City • 🇻🇳 VietnamSeniorLeadWebsite

About the role

Key responsibilities & impact

Define and lead nationwide Key Account (Modern Trade) strategy, covering convenience stores chains, local/independent marts and airport vendors, aligned with Trade Development priorities, brand portfolio direction and channel growth opportunities
Drive end-to-end performance tracking, covering volume, share, pricing, visibility, portfolio and out-of-stock, ensuring timely communication on variances and corrective actions to both Key Accounts and internal partners
Manage resources and budget effectively, ensuring disciplined investment, compliance with internal controls and continuous evaluation of return on investment, supported by account performance reviews, and P&L forecasts
Translate strategy into execution by collaborating closely with regional sales teams, ensuring Key Account plans are on time, in full, with clear governance, communication and course correction where required
Strengthen commercial outcomes and team effectiveness through strong ownership, strategic analysis of competitor performance, new product launches and portfolio initiatives, while role modelling a balance between strategic negotiation and executional excellence

Requirements

What you’ll need

Minimum 10 years of Key Account or Modern Trade experience, preferably within FMCG or MNC environments
Bachelor's Degree in Marketing, Business, Commercial or related fields
Strong understanding of Key Account/ Modern Trade management, including account strategy, trading terms, customer negotiation, activation planning and in-store execution
Proven ability to lead strategic negotiations with key customers, ensuring executional excellence and delivering measurable business impact
Strong commercial competence, with the ability to analyse volume, share, pricing, portfolio, availability, out-of-stock and competitor performance to identify growth opportunities
Strong cross-functional leadership and partner management skills, with the ability to collaborate effectively with Regional teams, Distributors, Finance, Brand, Supply Chain and external customers
Proven leadership capability, including coaching, developing and engaging teams to deliver priorities on time and in full

Benefits

Comp & perks

market leading annual performance bonus (subject to eligibility)
diverse health plans
initiatives for work-life balance
transportation support
flexible holiday plan with additional incentives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Key Account ManagementModern Trade ManagementStrategic NegotiationActivation PlanningPerformance TrackingP&L ForecastingCommercial AnalysisCustomer NegotiationPortfolio ManagementMarket Analysis

Soft Skills

LeadershipCross-functional CollaborationStrategic AnalysisTeam DevelopmentCommunicationOwnershipExecutional ExcellenceCoachingEngagementProblem Solving

Certifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Commercial