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Digital Commerce Manager
Minor Hotels Europe and AmericasDigital Commerce Manager managing and optimizing e-commerce platforms for BAT. Driving sales growth and enhancing consumer experience in the Greece market.
About the role
Key responsibilities & impact- Manage, optimize, and execute e-commerce platforms and online consumer activations across all New Categories for our cluster, with focus in Greece.
- Support own online stores’ operations to drive sales growth, enhance consumer experience, and improve brand presence.
- Build strong understanding of brand/category priorities, business objectives, consumer needs, market trends, and digital opportunities.
- Support digital and omnichannel agenda by identifying capabilities, best practices, and emerging e-commerce technologies.
- Handle day-to-day online store operations, including owned channels and third-party e-retailers, ensuring smooth execution within budget.
- Develop and implement commercial promotional plans, campaigns, sales events, and product launches.
- Monitor e-commerce performance, sales reporting, stock availability, and important metrics.
- Lead the implementation of platform improvements and new functionalities based on performance insights.
- Coordinate CRM campaigns, loyalty initiatives, personalized customer journeys, and retention activities.
- Collaborate with teams and agency partners to ensure compliant deployment aligned with area guidelines.
Requirements
What you’ll need- University degree in Business, Marketing, Digital Marketing, eCommerce, or a related field; postgraduate studies are considered a plus.
- Minimum 4 years of commercial experience in a globally matrixed environment.
- Hands-on experience with digital platforms, e-commerce operations, and online channel strategy, with a consistent record of driving sales delivery.
- Experience with CRM and eCommerce platforms such as Shopify+ will be considered a plus.
- Knowledge of web analytics tools, SEO procedures, MS Office, and Power BI will be considered advantageous.
- Strong cross-functional project management, communication, and presentation skills.
- Creative thinking, strong analytical skills, and a commercial omnichannel perspective, with the ability to connect offline and online consumer journeys.
- Fluency in Greek and English is required.
Benefits
Comp & perks- market leading annual performance bonus (subject to eligibility)
- diverse health plans
- initiatives for work-life balance
- transportation support
- flexible holiday plan with additional incentives
- access to online learning platforms
- personalized growth programs
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
e-commerce operationsonline channel strategydigital marketingsales reportingCRMweb analyticsSEOPower BIcommercial promotional plansplatform improvements
Soft Skills
cross-functional project managementcommunication skillspresentation skillscreative thinkinganalytical skillscommercial perspectiveconsumer journey understandingcollaborationconsumer needs analysismarket trend analysis
Certifications
University degree in BusinessUniversity degree in MarketingUniversity degree in Digital MarketingUniversity degree in eCommercePostgraduate studies