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Area Head of Strategy, Performance & Insights
Minor Hotels Europe and AmericasArea Head of Strategy directing consumer and market insights for BAT's strategies in South APMEA. Lead insights development and stakeholder engagement, shaping marketing direction for regulated products.
About the role
Key responsibilities & impact- Lead development of insights, analytics, and foresight to inform marketing strategy across categories and markets
- Drive creation of a “Single View of the Consumer” and translate insights into actionable business strategies
- Formulate strategic recommendations through integrated market, consumer, and competitor analysis
- Define and lead the regional insights agenda across DRBU and APMEA South markets
- Support annual marketing planning by embedding consumer, category, and industry drivers into forecasts and plans
- Deliver performance analysis to identify growth opportunities, risks, and key business drivers
- Ensure compliance with market research governance and responsible marketing frameworks
- Engage, influence, and align senior stakeholders, markets, and agency partners while leading and developing a high-performing team
Requirements
What you’ll need- Degree in Business, Marketing, or Behavioural Sciences
- 8+ years’ experience in insights or marketing within FMCG
- Strong understanding of regulated industries and nicotine category landscape
- Advanced analytical and problem-solving skills with ability to simplify complexity
- Proven ability to translate insights into commercial and strategic outcomes
- Experience managing agencies and working within complex matrix organisations
- Strong stakeholder management with exposure to senior leadership in multinational environments
- Excellent communication and storytelling skills, with strong commercial acumen and team leadership experience
Benefits
Comp & perks- Market leading annual performance bonus (subject to eligibility)
- Diverse health plans
- Initiatives for work-life balance
- Transportation support
- Flexible holiday plan with additional incentives
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market analysisconsumer analysiscompetitor analysisperformance analysisstrategic recommendationsforecastinginsights developmentanalyticsproblem-solvingcommercial outcomes
Soft Skills
stakeholder managementcommunicationstorytellingteam leadershipinfluencingalignmentstrategic thinkingcollaborationsimplifying complexityhigh-performing team development
Certifications
degree in Businessdegree in Marketingdegree in Behavioural Sciences