Senior Manager – Marketing Strategy & Transformation

Minor Hotels Europe and Americas

Senior Manager driving marketing transformation strategy and execution at frog, part of Capgemini Invent. Leading client projects to design data-driven and technology-enabled marketing organizations.

Posted 5/1/2026full-timeNew York City • California, Illinois, New York, Washington • 🇺🇸 United StatesSenior💰 $135,900 - $265,880 per yearWebsite

About the role

Key responsibilities & impact

Help clients transform how they go to market—designing and implementing modern marketing organizations that are data‑driven, technology‑enabled, and built for growth
Lead workstreams within large transformation programs and independently deliver smaller engagements end‑to‑end, with a focus on marketing operating model design, activation, and execution
Partner closely with frog and wider Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes
Design and deliver marketing transformation engagements, with accountability for specific workstreams or standalone projects
Develop data‑driven marketing strategies spanning segmentation, targeting, personalization, and lifecycle engagement
Support MarTech strategy and enablement (e.g., Salesforce, Adobe)
Define and operationalize AI‑enabled marketing use cases in collaboration with data and technology teams
Manage senior client relationships (Director to VP level) and build trust through delivery excellence
Lead cross‑functional teams to deliver strategy, data, technology, and execution solutions
Support proposals, RFP responses, and client presentations
Identify and shape account expansion opportunities to support long‑term growth
Manage and develop 2–4 direct reports through coaching, performance management, and career development
Lead day‑to‑day team delivery and ensure high‑quality outputs
Mentor junior team members and foster a collaborative, high‑performing team culture
Support recruiting, onboarding, and capability development initiatives
Contribute to the evolution of Marketing Strategy & Transformation offerings, thought leadership, and reusable assets

Requirements

What you’ll need

~8–12 years of relevant experience in consulting, digital services, or industry roles
Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment
Proven ability to lead workstreams and deliver engagements independently, end–to–end
Strong expertise in marketing operating model design and implementation
Understanding of modern marketing ecosystems, including: MarTech platforms (e.g., Salesforce, Adobe)
Customer data, segmentation, and personalization
Omnichannel engagement and campaign execution
Experience working across strategy, data, and technology teams
Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
Experience managing and developing team members
Bachelor’s degree required; advanced degree (e.g., MBA) preferred
Hands-on experience with AI‑enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions) is a bonus
Familiarity with agile marketing practices and innovation frameworks is also a bonus
Additional consulting or advisory experience is a bonus

Benefits

Comp & perks

Paid time off based on employee grade (A-F): Vacation: 12-25 days, depending on grade
Company paid holidays
Personal Days
Sick Leave
Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
Life and disability insurance
Employee assistance programs
Other benefits as provided by local policy and eligibility

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategymarketing transformationcustomer engagementmarketing operating model designsegmentationpersonalizationomnichannel engagementcampaign executionAI-enabled marketing use casesagile marketing practices

Soft Skills

leadershipcoachingperformance managementteam developmentexecutive communicationstakeholder managementstructured problem solvingcollaborationtrust buildingmentoring

Certifications

Bachelor's degreeMBA