Senior Consultant – Marketing Strategy, Transformation

Minor Hotels Europe and Americas

Senior Consultant at frog driving marketing transformation engagements with a focus on data-driven strategies and modern marketing organizations. Leading client projects and collaborating across strategy, data, and technology teams.

Posted 5/1/2026full-timeNew York City • California, Illinois, New York, Washington • 🇺🇸 United StatesSenior💰 $112,600 - $212,700 per yearWebsite

About the role

Key responsibilities & impact

Help clients transform how they go to market—designing and implementing modern marketing organizations that are data‑driven, technology‑enabled, and built for growth
Lead workstreams within large transformation programs and independently deliver smaller engagements end‑to‑end, with a focus on marketing operating model design, activation, and execution
Partner closely with frog and wider Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes
Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components
Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
Develop components of data‑driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement
Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members
Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI‑enabled marketing use cases in collaboration with data and technology teams
Collaborate with cross‑functional teams and support client deliverables, proposals, and presentations to ensure high‑quality outcomes

Requirements

What you’ll need

5-7 years of relevant experience in consulting, digital services, or industry roles
Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment
Proven ability to lead workstreams and deliver engagements independently, end‑to‑end
Strong expertise in marketing operating model design and implementation
Understanding of modern marketing ecosystems, including: MarTech platforms (e.g., Salesforce, Adobe)
Customer data, segmentation, and personalization
Omnichannel engagement and campaign execution
Experience working across strategy, data, and technology teams
Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
Experience managing and developing team members
Bachelor's degree required; advanced degree (e.g., MBA) preferred

Benefits

Comp & perks

Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade
Company paid holidays
Personal Days
Sick Leave
Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
Life and disability insurance
Employee assistance programs
Other benefits as provided by local policy and eligibility

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategymarketing transformationcustomer engagementmarketing operating model designdata-driven marketing strategiessegmentationtargetingpersonalizationlifecycle engagementcampaign execution

Soft Skills

leadershipstructured problem solvingexecutive communicationstakeholder managementteam developmentcollaborationclient engagementpresentation skillsanalytical thinkingproject management

Certifications

Bachelor's degreeMBA