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Omnichannel Manager
Minor Hotels Europe and AmericasOmnichannel Manager role managing retail design and e-tailing strategy for Latin American markets. Ensuring brand consistency and superior consumer experiences across physical and digital retail points.
About the role
Key responsibilities & impact- Plan and Lead the Execution of the Regional and Key Countries Retail Plan, in conjunction with the Retail Design Manager
- Define, implement and oversee POS audits to ensure compliance, visibility excellence, and consistent brand execution.
- Set POS priorities by country and brand, aligned with regional strategy, distribution focus and commercial goals.
- Develop and manage the Permanent Visibility Plan, including budget ownership for installations, renewals, and upgrades.
- Lead the implementation of “Perfect Shelf” by each brand standards, defining required investments with Account Managers.
- Coordinate execution with Account Managers, Distributors, and HQ teams to ensure timely and high‑quality roll‑out across markets.
- Oversee logistics, production, deployment, invoicing, and billing processes related to retail assets and visibility.
- Drive a 365‑day animation plan for owned spaces in flagship stores to sustain brand impact and consumer engagement.
- Lead Regional E‑Tailing Transformation, in conjunction with the E-Tailing Executive
- Define and drive the regional e‑tailing strategy across key e‑retail partners to elevate brand visibility, desirability, and performance.
- Establish and cascade clear guidelines for brand presentation, content quality, and promotional execution across e‑commerce platforms.
- Ensure availability, quality, and consistency of approved assets, imagery, product information, and storytelling, in line with brand standards.
- Monitor sell‑out performance and key e‑commerce KPIs, identifying growth opportunities and defining corrective and development action plans in collaboration with local teams.
- Define and lead the regional training strategy and execution plan for Brand Representatives (BRs) and Beauty Consultants (BCs).
- Adapt and deploy global training guidelines, tools, and content at local level, ensuring brand consistency and market relevance.
- Build and manage the annual training and activity calendar aligned with commercial priorities and launches.
- Oversee training materials, logistics, travel organization, and budget control.
- Define and deploy Fragrance Discovery and Consumer Experience protocols for mono brand and multi brand environments.
- Build and execute annual and seasonal brand animation plans to maintain consumer engagement throughout the year.
- Audit and Track POS Performance
- Conduct regular POS audits to assess execution quality, visibility, compliance with brand guidelines, and consumer experience.
- Evaluate and prioritize POS networks and top retailers based on strategic relevance, performance, and growth potential.
- Provide structured feedback, insights, and recommendations to internal teams and distributors to continuously elevate execution standards.
Requirements
What you’ll need- Minimum 5 years of experience in Retail Management / Retail Development and/or Digital Marketing & E‑Commerce roles.
- Proven experience in the Luxury and Beauty industry (Fragrances and/or Cosmetics required).
- Experience working with Latin American markets is a plus.
- Bachelor’s degree in Architecture, Design, Economics, Business Administration, or a related field.
- Master’s degree and/or Digital Marketing certification are considered a plus.
- Fluency in English and Spanish is mandatory; additional languages are a plus.
- Strong strategic and analytical mindset, with the ability to translate insights into action.
- Excellent negotiation, influence, and stakeholder management skills.
- Proven leadership capabilities, with experience building, engaging, and developing teams.
- Ability to collaborate effectively within diverse, multicultural environments.
- High level of organization, time management, and prioritization skills, with a hands‑on and results‑driven approach.
- Authorization to work in the U.S. without the need for current or future sponsorship is required.
Benefits
Comp & perks- A range of learning and development opportunities
- A competitive compensation & benefits package
- An entrepreneurial, creative and welcoming work culture
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Retail ManagementRetail DevelopmentDigital MarketingE-CommercePOS AuditsBudget ManagementTraining StrategyConsumer Experience ProtocolsKPI MonitoringBrand Animation Plans
Soft Skills
Strategic MindsetAnalytical SkillsNegotiation SkillsStakeholder ManagementLeadershipTeam DevelopmentCollaborationOrganizationTime ManagementResults-Driven Approach
Certifications
Digital Marketing Certification