
Assistant Communications Manager
Minor Hotels Europe and Americas
full-time
Posted on:
Location Type: Office
Location: London • United Kingdom
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About the role
- Assist the Head of Communications in developing PR strategies aligned with KPIs and company objectives.
- Line-manage, coach and develop the Communications Graduate, ensuring clear delegation of tasks, prioritisation and high-quality output.
- Oversee day-to-day operations of the Communications team, ensuring efficient processes, deadlines are met and information flow is strong across the team.
- Identify new opportunities for brand visibility across press, influencer, partnerships and digital channels.
- Provide insights and recommendations based on industry trends, competitor analysis and digital channels.
- Maintain and develop strong relationships with media contacts across the beauty and lifestyle industry.
- Oversee the creation and distribution of seasonal press releases, trend notes and media materials.
- Ensure PR materials and press assets are consistently maintained and optimised by the team.
- Lead the monthly Global PR Report, ensuring quality, narrative insight and strategic alignment, while delegating compilation and data consolidation to the Communications Graduate and providing final review and sign-off.
- Manage the Global PR Impressions tracker at a leadership level, delegating day-to-day entry while maintaining oversight of accuracy, methodology and monthly performance analysis to support global reporting.
- Oversee agency tracking of media coverage, ensuring insights and summaries are accurate and delivered to leadership on a monthly and quarterly basis.
- Leverage and optimise listening and monitoring tools (e.g., Lefty, Onclusive and Radarly) to analyse coverage performance and generate actionable insights.
- Manage the planning and delivery of launch campaigns, press send-outs, creative mailers and media moments, ensuring alignment with brand focuses.
- Drive the development of innovative concepts to elevate brand launches, gifting programmes and influencer activations.
- Collaborate with internal teams (Marketing, Prive, Brand & Creative) to ensure messaging consistency.
- Work closely with global PR agencies and VIP relations teams, coordinating deliverables, supporting strategic direction and ensuring clear communications.
- Review agency materials and output, providing feedback and escalating larger issues to the Head of Communications when needed.
- Lead and support the organisation of brand events, press trips and campaign activations, overseeing creative conception, logistics, guest list curation, scheduling and attendee experience.
- Liaise with venues, suppliers and partners to ensure seamless operations.
- Oversee accurate tracking of event media output and compile post-event reports.
Requirements
- Minimum 3 years’ previous experience in a Communications, PR or Events role, ideally within the Beauty industry but is not essential.
- Personable and professional service and media relations.
- Experience of collating and analysing information to determine success and insights.
- Exceptional communication skills – written and verbal.
- Creative, proactive, and able to use initiative.
- Highly organised, with strong attention to detail.
- Self-motivated and deadline-focused.
- Genuine interest in the beauty industry and the UK/global media landscape.
- Proficiency in Word, Excel and PowerPoint; experience working with analytical tools such as CISION media monitoring (or similar), Diary Directory and Google Analytics.
- Enthusiastic team player!
Benefits
- A competitive compensation & benefits package
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
PR strategiesmedia relationscampaign planningdata analysisreportingevent managementcreative conceptionbrand visibilityinsight generationtask delegation
Soft Skills
communication skillsorganizational skillsattention to detailproactiveself-motivatedteam playercoachingrelationship buildinginitiativedeadline-focused