Brand Manager

Minor Hotels Europe and Americas

Brand Manager for Carolina Herrera overseeing brand strategy and collaboration with distributors in Latin America for sustainable growth. Focused on strategic marketing and relationship management.

Posted 4/20/2026full-timeMiami • Florida • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Work with the teams to develop country/brand strategy – drive awareness, increase Market share, and ensure brand Equity is locally translated.
Collaborate with distributors to execute ATL & BTL plan and 360 plan for launches (distributors proposals, follow up with HQ approvals, seek for opportunities and best practices).
Run brand/region analysis and campaigns reports.
Measure KPI’s, assess launch performance and continuously optimize the plan for strong results.
Development and maintenance of global marketing calendar by country.
Define and implement pricing strategy by brand/region following global pricing guidelines.
Control distributors A&P investment with marketing/omnichannel calendar and launches.
Support distributors to optimize investment by priorities.
Provide the team and relevant stakeholders with regular brand reporting and post-campaign analysis to establish effectiveness and highlight learnings for future campaigns.
Management and control of P&L (Net Revenues, A&P, Gross Profit & Contribution to Fixed Costs).
Provide Budget and Guidelines for Media & Digital Investment.
Ensuring Accuracy of CPS sessions forecast and follow up to achieve annual objectives.
Define Product Mix & Promotional Plan.
Define A&P internal Expenditure per Market and monthly follow-up.
Maintain solid relationships and liaison with Corporate Brand teams.
Lead Communication between brands (HQ) and markets (Commercial Managers & Distributors).

Requirements

What you’ll need

Previous experience in Fragrance, Luxury and Makeup brands is required.
Previous experience working with distributors model is a plus.
Experience of +5 years in functions or related activities, such as sales, marketing, retail, etc. where the main objective has been to increase sales, brand and/or consumer experience.
Degree in Business Administration, Marketing, Communication, or similar discipline.
Excellent command of Spanish and English, both verbally and in written.
Excellent Communicational and Interpersonal skills.
High Organization, Time Management and Priority Setting Skills.
Analytical skills to assess situations, identify opportunities and propose solutions.
Multicultural sensitivity/awareness to maintain positive relations and excellent communication with team members from diverse cultural backgrounds.
Creative, resourceful and goal oriented.
Ability to lead interdisciplinary projects with teams of people from diverse backgrounds.
Authorization to work in the U.S. without the need for current or future sponsorship is required.

Benefits

Comp & perks

An entrepreneurial, creative and welcoming work culture
A range of learning and development opportunities
An international company with plenty of opportunities to grow
A competitive compensation & benefits package

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

brand strategyKPI measurementP&L managementpricing strategycampaign analysisbudget managementproduct mix definitionpromotional planningmarket analysisomnichannel marketing

Soft Skills

communication skillsinterpersonal skillsorganizational skillstime managementpriority settinganalytical skillsmulticultural sensitivitycreativityresourcefulnessgoal orientation

Certifications

degree in Business Administrationdegree in Marketingdegree in Communication