Minor Hotels Europe and Americas

Brand Manager

Minor Hotels Europe and Americas

full-time

Posted on:

Location Type: Office

Location: Miami • Florida • United States

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About the role

  • Work with the teams to develop country/brand strategy – drive awareness, increase Market share, and ensure brand Equity is locally translated.
  • Collaborate with distributors to execute ATL & BTL plan and 360 plan for launches (distributors proposals, follow up with HQ approvals, seek for opportunities and best practices).
  • Run brand/region analysis and campaigns reports.
  • Measure KPI’s, assess launch performance and continuously optimize the plan for strong results.
  • Development and maintenance of global marketing calendar by country.
  • Define and implement pricing strategy by brand/region following global pricing guidelines.
  • Control distributors A&P investment with marketing/omnichannel calendar and launches.
  • Support distributors to optimize investment by priorities.
  • Provide the team and relevant stakeholders with regular brand reporting and post-campaign analysis to establish effectiveness and highlight learnings for future campaigns.
  • Management and control of P&L (Net Revenues, A&P, Gross Profit & Contribution to Fixed Costs).
  • Provide Budget and Guidelines for Media & Digital Investment.
  • Ensuring Accuracy of CPS sessions forecast and follow up to achieve annual objectives.
  • Define Product Mix & Promotional Plan.
  • Define A&P internal Expenditure per Market and monthly follow-up.
  • Maintain solid relationships and liaison with Corporate Brand teams.
  • Lead Communication between brands (HQ) and markets (Commercial Managers & Distributors).

Requirements

  • Previous experience in Fragrance, Luxury and Makeup brands is required.
  • Previous experience working with distributors model is a plus.
  • Experience of +5 years in functions or related activities, such as sales, marketing, retail, etc. where the main objective has been to increase sales, brand and/or consumer experience.
  • Degree in Business Administration, Marketing, Communication, or similar discipline.
  • Excellent command of Spanish and English, both verbally and in written.
  • Excellent Communicational and Interpersonal skills.
  • High Organization, Time Management and Priority Setting Skills.
  • Analytical skills to assess situations, identify opportunities and propose solutions.
  • Multicultural sensitivity/awareness to maintain positive relations and excellent communication with team members from diverse cultural backgrounds.
  • Creative, resourceful and goal oriented.
  • Ability to lead interdisciplinary projects with teams of people from diverse backgrounds.
  • Authorization to work in the U.S. without the need for current or future sponsorship is required.
Benefits
  • An entrepreneurial, creative and welcoming work culture
  • A range of learning and development opportunities
  • An international company with plenty of opportunities to grow
  • A competitive compensation & benefits package
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategyKPI measurementP&L managementpricing strategycampaign analysisbudget managementproduct mix definitionpromotional planningmarket analysisomnichannel marketing
Soft Skills
communication skillsinterpersonal skillsorganizational skillstime managementpriority settinganalytical skillsmulticultural sensitivitycreativityresourcefulnessgoal orientation
Certifications
degree in Business Administrationdegree in Marketingdegree in Communication