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Area Manager
Minor Hotels Europe and AmericasArea Manager responsible for managing brand distribution across Crete region for British American Tobacco. Leading a trade marketing team and driving the strategy for New Generation Products.
About the role
Key responsibilities & impact- Manage brand distribution across the Crete region to ensure maximum availability aligned with brand strategies and market needs by channel and outlet type
- Analyze market data (Brand, TMD, Nielsen) to identify supply chain gaps and opportunities for improvement
- Drive the vision and strategy for New Generation Products, including launches and roadmap development
- Implement TM&D practices at POS through effective merchandising, visibility, communication, and stock management
- Build strong W/S relationships via regular communication, visits, and performance monitoring against monthly targets
- Lead a trade marketing team of 7–10 reps through coaching, motivation, and performance development to outperform competitors
- Plan and execute area trade strategies to meet brand, volume, and profit targets while optimizing budget and resources
- Foster innovation and leadership by developing team talent, setting differentiated targets, and creating a change-driven culture
Requirements
What you’ll need- University degree in Business Administration or a related field
- Fluent in Greek and English
- Advanced MS Office user with strong digital literacy
- 2–3 years of FMCG experience in a trade channel or account management role
- Proven sales experience in a dynamic, fast-paced environment
- Excellent communication and negotiation skills
- Strong analytical and problem-solving abilities
- Effective relationship builder with leadership, influencing, and interpersonal strengths
Benefits
Comp & perks- Market leading annual performance bonus (subject to eligibility)
- Diverse health plans
- Initiatives for work-life balance
- Transportation support
- Flexible holiday plan with additional incentives
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market analysissupply chain managementtrade marketingmerchandisingstock managementsales experienceanalytical skillsproblem-solving
Soft Skills
communication skillsnegotiation skillsrelationship buildingleadershipinfluencinginterpersonal skillscoachingmotivation