Minor Hotels Europe and Americas

Marketing Deployment Manager – Entertainment & Events

Minor Hotels Europe and Americas

full-time

Posted on:

Location Type: Office

Location: Malmö • Sweden

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About the role

  • Develop and implement channel business plans, ensuring national strategic coverage
  • Build strong partnerships with key on-premise account owners and festivals managing teams
  • Manage internal and external stakeholders, ensuring marketing campaigns deployment
  • Guarantee ideal budget allocation, delivering impactful and cost-effective activations
  • Monitor KPIs, market data, and sales performance
  • Lead the direct reports to ensure clear accountability, high performance
  • Comply and implement activities in accordance with regulations and standards

Requirements

  • 5+ years of experience from a similar role, preferably from the FMCG industry
  • Proven experience on delivering experience marketing activation, preferably through entertainment channel
  • Strong commercial acumen, relationship-driven and skilled negotiator
  • Strong understanding of consumer needs, behaviors and journeys, and consumer acquisition and engagement strategies
  • Proven team management experience and cross-functional leadership
  • Ability to manage multiple projects and campaigns in parallel in a fast-paced environment
  • Experience briefing, managing and challenging creative, media and execution agencies
  • Full professional proficiency in English; Swedish is an advantage
Benefits
  • Excellent career and personal development opportunities
  • Diverse health plans
  • Initiatives for work-life balance
  • Transportation support
  • Flexible holiday plan with additional incentives
  • Access to online learning platforms and personalized growth programs
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
experience marketing activationbudget allocationKPI monitoringsales performance analysisproject managementcampaign management
Soft Skills
commercial acumenrelationship buildingnegotiationteam managementcross-functional leadershipconsumer understandingmulti-project managementfast-paced environment adaptability