Minor Hotels Europe and Americas

Channel Marketing Manager – Professional Finishing

Minor Hotels Europe and Americas

full-time

Posted on:

Location Type: Hybrid

Location: Plymouth • Minnesota • United States

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Salary

💰 $90,000 - $115,000 per year

About the role

  • Develop and lead marketing strategies to deliver customer-centric, multi-channel marketing campaigns to drive awareness, sales, and customer retention.
  • Manage development of emerging sales channels by collaborating with Sales Managers to develop marketing strategy and execute deliverables to improve channel brand presence and profitability.
  • Implement, analyze, and refine digital ad campaigns to boost brand awareness, drive website traffic, and increase conversions.
  • Partner directly with Product Marketing, Tech/Customer Service and Field Sales teams to create traditional and digital programs that support the sale of company products through all sales channels.
  • Analyze customer personas and channel segmentation to deliver the best customer experience.
  • Manage external agencies and internal insights and analytic teams to leverage data and insights to inform media planning, areas for improvement, optimization, and future testing – all aligned against KPIs.
  • Manage the new product launch plan by working with cross-departmental teams including product management, marketing services, and sales to create a comprehensive launch plan.
  • Create and write marketing communications connecting product and brand offering to channel customer needs.
  • Develop and implement marketing strategies to support sales through indirect channels, like retailers, distributors, and Amazon.
  • Build and maintain collaborative relationships with channel partners, providing them with training, resources, and support.
  • Work with key trade organizations to enhance market penetration and industry relationships.
  • Manage marketing and communication aspects of the MyTitan App/Web platform.
  • Other duties as assigned.

Requirements

  • Bachelor’s degree in marketing, business administration, or related field; and 5+ years of relevant experience; or an equivalent combination of education, training, and experience
  • Demonstrated cross-functional project management skills, required.
  • History of providing excellent customer service to both internal and external clients.
  • Must possess superior written and verbal communication skills.
  • Extremely organized – With ability to keep multiple projects moving forward at once.
  • Persuasion – persuading others to change their minds or behavior.
  • Presentation – Understanding the audience and the story that needs to be shared using current technologies and styles.
Benefits
  • Starting at 4 weeks PTO per year
  • 401(k) and a company match
  • Medical + Company HSA contribution
  • Wellness Program
  • Dental
  • Vision
  • Life Insurance
  • Disability
  • 6 Weeks Parental Leave
  • Long Term Care Insurance
  • Tuition Reimbursement
  • Employee Resource Groups
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategiesdigital ad campaignscustomer segmentationdata analysismedia planningproject managementproduct launch planningmarketing communicationsmulti-channel marketingcustomer experience
Soft Skills
customer servicewritten communicationverbal communicationorganizational skillspersuasionpresentation skillscollaborationrelationship buildingstrategic thinkingproblem solving
Certifications
Bachelor’s degree in marketingBachelor’s degree in business administrationrelated field degree