Define and execute the MarTech product roadmap, aligning business goals, customer journeys, and platform capabilities
Own the end-to-end product lifecycle from discovery and prioritization through delivery, adoption, and optimization
Partner with marketing, CRM, data, and engineering teams to deliver integrated MarTech solutions
Lead integration and optimization of platforms such as CRM, marketing automation, analytics, CDP, and personalization tools
Translate business and marketing requirements into clear product requirements and technical user stories
Analyze customer data, campaign performance, and market trends to identify opportunities for growth and experience improvement
Ensure solutions meet insurance regulatory, compliance, and data privacy requirements
Define KPIs, track product performance, and continuously optimize based on ROI and customer impact

Requirements

5+ years of experience in Product Management, with a focus on MarTech or digital marketing platforms
Strong knowledge of the Insurance or Financial Services domain
Hands-on experience with MarTech platforms such as Salesforce, Adobe Experience Cloud, Marketo, HubSpot, Dynamics 365, or similar
Experience working with CRM, campaign management, analytics, and personalization technologies
Ability to bridge business, marketing, and technology teams with clear communication and leadership
Experience operating in Agile / Scrum product delivery environments
Strong analytical mindset with experience defining and measuring product KPIs

Benefits

Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade
Company paid holidays
Personal Days
Sick Leave
Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
Life and disability insurance
Employee assistance programs
Other benefits as provided by local policy and eligibility

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product managementMarTechdata analysisKPI definitionAgileScrumcustomer journey mappingtechnical user storiescampaign performance analysisoptimization

Soft Skills

communicationleadershipcollaborationanalytical mindset