Minor Hotels Europe and Americas

SFMC Developer, HTML

Minor Hotels Europe and Americas

full-time

Posted on:

Location Type: Office

Location: Malvern • Pennsylvania • 🇺🇸 United States

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Salary

💰 $70,000 - $85,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • Develop and optimize email campaigns using Salesforce Marketing Cloud (SFMC)
  • Code interactive experiences for email and modify existing HTML templates
  • Create templates, segment audiences, and automate customer journeys
  • Conduct QA testing and provide post-deployment support
  • Ensure compliance with email regulations and accessibility best practices

Requirements

  • Email development experience in SFMC using HTML
  • Responsible for developing and optimizing campaigns with hands-on experience in Salesforce Marketing Cloud (SFMC) to plan, build, and deploy email campaigns
  • Ability to code interactive experiences for email
  • Develop and modify HTML email templates and existing campaigns
  • Responsibilities include template creation, audience segmentation, journey automation, QA Testing, and post-deployment support
  • Execute leading practices in email development, accessibility, and email compliance regulations
  • Set up, test, and launch complex email campaigns with dynamic content
  • Ability to execute campaigns with a heavy emphasis on customer segmentation, testing protocol, and technical execution using Salesforce Marketing Cloud
  • Recognize executing accessibility and progressive enhancement presentation
  • Troubleshoot HTML, CSS, and other performance issues to ensure identical rendering across browsers, ESPs, and devices
Benefits
  • Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade
  • Company paid holidays
  • Personal Days
  • Sick Leave
  • Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
  • Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
  • Life and disability insurance
  • Employee assistance programs
  • Other benefits as provided by local policy and eligibility

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
HTMLemail developmentemail campaign optimizationaudience segmentationjourney automationQA testingdynamic contenttroubleshootingCSSemail compliance
Soft skills
attention to detailproblem-solvingcommunicationcollaborationcreativity