Minor Hotels Europe and Americas

Senior Manager, Influencer – Advocacy

Minor Hotels Europe and Americas

full-time

Posted on:

Location Type: Office

Location: New York City • New York • 🇺🇸 United States

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Salary

💰 $130,000 - $135,000 per year

Job Level

Senior

About the role

  • Collaborate with Global and Local Brand Management teams to ensure brand equity and cohesive and consistent, while developing & executing plans to perform based on local needs and priorities
  • Partner closely with media and PR teams on strategy, planning, and execution to drive a holistic Paid, Owned and Earned approach to market
  • Be the local voice to global brand HQ, providing feedback and recommendations to ensure global guidelines and programs fit market realities
  • Ownership of day-to-day budget management and executions for influencer and advocacy programs
  • Develop and implement talent and advocacy strategies for each Prestige beauty brand
  • Create tiered talent strategies across micros, mid-tier, macro and celeb level influencers for both short and long-term partnerships
  • Support planning and execution of brand events inclusive of venues, invite lists, production, content contracts, and alignment with global
  • Set strong KPIs and track learnings for all influencer campaigns leveraging tools when needed (Radarly, Lefty)
  • Monthly and by program tracking and reporting deliverables to be provided back to Global
  • Recruitment and selection of core influencers, help with contracting, negotiations, and deliverables
  • Project manage from start to finish to ensure global approvals and timely launches
  • Carry out post campaign analysis to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Manage two direct reports; must be a strong people leader who teaches, challenges, and fosters an environment of collaboration and performance.

Requirements

  • 7+ years of experience in influencer marketing, or communications, ideally within beauty, fashion, or luxury
  • Proven success developing and executing influencer strategies across multiple tiers and platforms (Instagram, TikTok, YouTube, etc.)
  • Deep understanding of social media trends, content creation best practices, and influencer partnerships, including paid/organic usage rights
  • Strong analytical skills with experience using tools like Radarly, Lefty, or similar to measure campaign performance and ROI
  • Experience managing budgets and vendor relationships, with a track record of delivering high-impact campaigns on time and within scope
  • Exceptional project management and organizational skills, with the ability to juggle multiple priorities and stakeholders
  • A collaborative mindset and ability to influence cross-functional teams including global brand, PR, media, and fashion partners
  • Experience leading and developing high-performing teams, with a passion for mentorship and growth
  • A strategic, creative, and culturally attuned approach to brand storytelling and talent engagement.
Benefits
  • health and dental insurance
  • life insurance
  • disability insurance
  • 401K
  • paid holidays
  • generous paid time-off policy
  • hybrid work environment
  • career opportunities within a dynamic team

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
influencer marketingcommunicationsbudget managementcampaign performance measurementcontent creation best practicessocial media trendsproject managementanalytical skillstalent engagement strategiesKPI tracking
Soft skills
collaborationleadershipmentorshiporganizational skillsstrategic thinkingcreativityinfluenceadaptabilitycommunicationproblem-solving