Minor Hotels Europe and Americas

Senior Manager – Marketing Performance, ROI

Minor Hotels Europe and Americas

full-time

Posted on:

Location Type: Office

Location: Winston-Salem • North Carolina • 🇺🇸 United States

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Job Level

Senior

About the role

  • Measure marketing effectiveness across media, trade, shopper, sponsorships, and owned channels.
  • Business impact modeling using Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA).
  • Performance reporting: Deliver dashboards and readouts linking marketing KPIs to revenue, profit, and brand health.
  • Budget optimization: Guide resource allocation based on marginal ROI and payback analysis.
  • Experimentation & test design: Lead A/B tests and lift studies to validate campaign impact.
  • Forecasting and benchmarking: Predict ROI for future campaigns and benchmark against industry standards.
  • Continuous improvement: Standardize measurement practices and implement governance for impact tracking.

Requirements

  • Bachelor’s degree required; advanced degree preferred.
  • 5+ years in marketing analytics, financial analysis, or commercial strategy (CPG experience preferred).
  • Strong understanding of marketing mix modeling, ROI frameworks, and brand lift measurement.
  • Ability to synthesize complex data into concise narratives for executive decision-making.
  • Excellent stakeholder management and communication skills.
  • Knowledge of both digital and offline marketing channels.
Benefits
  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
  • Company contributes an additional three percent to 401(k) whether employee participates or not
  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
  • Health Savings Account start-up contribution for employees who elect the high deductible health plan
  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
  • Company paid life insurance of 1x annual base pay ($50,000 minimum)
  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
  • Tuition reimbursement and student loan support
  • Dependent Scholarship Programs
  • Free confidential personal financial counselling service
  • On-site health centers and 24/7 fitness centers at certain company locations
  • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
  • Health-care concierge service
  • Volunteer service opportunities
  • Extensive training opportunities
  • Company vehicle for eligible employees
  • Mobile phone allowance for eligible employees
  • Paid Leave: Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
  • Paid Parental Leave + temporary reduced work schedule opportunity
  • Funeral Leave
  • Short-Term Disability Leave
  • Long-Term Disability Leave
  • Jury Duty Leave
  • Military Leave
  • Released Time for Children’s Education
  • Community Outreach Leave
  • Other paid leave benefits, as required by state or local law

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Marketing Mix ModelsMulti-Touch AttributionPerformance reportingA/B testingLift studiesBudget optimizationROI forecastingBenchmarkingData synthesisImpact tracking
Soft skills
Stakeholder managementCommunicationAnalytical thinkingDecision-makingNarrative synthesis
Certifications
Bachelor’s degreeAdvanced degree