Director of Demand Generation

Ministry Brands

Director of Demand Generation responsible for creating and executing demand generation strategy for Ministry Brands. Leading a high-performing team to drive predictable pipeline and revenue growth.

Posted 5/13/2026full-timeRemote • Alabama, Florida, Mississippi, North Carolina, South Carolina, Tennessee • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

You are responsible for building and operating the pipeline engine of the business, directly accountable for how marketing drives pipeline, conversion, and revenue.
The Director of Demand Generation is a strategic and hands-on leader who owns and operates a high-performing demand engine across acquisition and expansion.
You will integrate Demand Generation, Performance Marketing, Lifecycle Marketing, and Customer Marketing into a unified system that drives predictable, scalable growth across new logo and customer expansion.
Define and own the demand generation strategy aligned to revenue targets, portfolio priorities, and GTM initiatives.
Build integrated programs that drive pipeline across both new logo acquisition and customer expansion.
Own pipeline creation tied to strategic priorities and GTM teams across new logo and customer expansion.
Lead from the front, stepping into execution when needed to ensure performance, speed, and quality.

Requirements

What you’ll need

Strategic leader who understands how demand generation drives revenue
Hands-on operator who can execute when needed
Deep experience in B2B SaaS demand generation and performance marketing
Strong understanding of full-funnel marketing and lifecycle strategy
Data-driven with a focus on pipeline, conversion, and ROI
Proven ability to lead cross-functional teams and drive alignment
Experienced managing agencies and scaling performance programs

Benefits

Comp & perks

Robust healthcare options – Employees have several healthcare options to choose from in order to find what works best for them.
Flexible paid time off – There is no perfect, one size fits all balance between work and home. We provide flexible work schedules, PTO for vacation, and up to 80 hours of paid sick/safe leave. We also feature 11.5 days of fully paid holidays!
Paid parental leave – Adding a new child to the family is a big adjustment! We provide the time and income to allow parents to adjust to their new normal in the healthiest way possible.
Mental health support – Ministry Brands is a stigma free company with the National Alliance on Mental Illness. Associates are supported through an Employee Assistance Program which provides access to in-person or virtual counseling at no cost.
Professional development reimbursement – Ministry Brands aims to support your professional development and empower you to drive your career by providing financial assistance to our associates seeking to further their education and career.
Employee Recognition & Rewards - At Ministry Brands, we use Nectar to celebrate achievements and strengthen our culture of recognition. This social platform empowers employees to send meaningful kudos, award points redeemable for rewards, and highlight contributions that exemplify our values. Through Nectar, we foster engagement and appreciation while providing tangible ways to recognize great work.

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Applicant Tracking System Keywords

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Hard Skills & Tools

demand generationperformance marketinglifecycle marketingcustomer marketingB2B SaaSpipeline creationconversion optimizationROI analysisfull-funnel marketingstrategic planning

Soft Skills

strategic leadershiphands-on executioncross-functional team leadershipalignment drivingdata-driven decision makingperformance managementquality assurancespeed of executionprogram managementagency management