Content Marketing Manager
Minerva Project
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $55,000 - $65,000 per year
Job Level
Mid-LevelSenior
About the role
- Effectively writes, curates, edits, and produces timely and compelling content, in various formats (video, audio, web, email).
- Creates, plans, and manages Minerva University’s content calendar across all channels.
- Works with various leaders and student groups to gather accurate information and create new content for all marketing channels.
- Collaborates across the Marketing and Enrollment teams to find ways to utilize all created content.
- Manage work study and student interns to design and create relevant and timely content for marketing channels.
- Manage external profiles on college search sites such as College Board and Niche.
- Manage social media platforms for Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
- Design and implement a social media engagement strategy across channels.
- Serve as primary manager of the social media management platform (Hootsuite).
- Develop and execute a social media ambassador program.
- Manage paid digital campaigns and budget through Google Adwords, Facebook, etc.
- Monitor performance and spend daily to maximize ad performance.
- Adjust ad copy and landing pages to optimize campaign performance.
- Manages marketing collateral and website content updates.
- Assist with the implementation and management of new Slate CRM.
- Represent Minerva University at key events in home region or online.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum of 5 years of experience in content marketing or related field.
- Proven ability to develop and execute successful content strategies.
- Strong analytical skills and experience with content performance tools.
- Excellent communication and leadership skills.
- Experience managing a team of content professionals.
- Familiarity with SEO and digital marketing best practices.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content creationcontent curationcontent editingsocial media managementdigital marketingSEOGoogle Adwordscontent performance analysiscampaign optimizationCRM management
Soft skills
communicationleadershipcollaborationanalytical skillsteam managementstrategic planningcreativitytime managementproblem-solvingadaptability