Minerva Project

Content Marketing Manager

• Effectively writes, curates, edits, and produces timely and compelling content, in various formats (video, audio, web, email).
• Creates, plans, and manages Minerva University’s content calendar across all channels.
• Works with various leaders and student groups to gather accurate information and create new content for all marketing channels.
• Collaborates across the Marketing and Enrollment teams to find ways to utilize all created content.
• Manage work study and student interns to design and create relevant and timely content for marketing channels.
• Manage external profiles on college search sites such as College Board and Niche.
• Manage social media platforms for Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
• Design and implement a social media engagement strategy across channels.
• Serve as primary manager of the social media management platform (Hootsuite).
• Develop and execute a social media ambassador program.
• Manage paid digital campaigns and budget through Google Adwords, Facebook, etc.
• Monitor performance and spend daily to maximize ad performance.
• Adjust ad copy and landing pages to optimize campaign performance.
• Manages marketing collateral and website content updates.
• Assist with the implementation and management of new Slate CRM.
• Represent Minerva University at key events in home region or online.