Minerva Project

Content Marketing Manager

• Effectively writes, curates, edits, and produces timely and compelling content, in various formats (video, audio, web, email).
• Creates, plans, and manages Minerva University’s content calendar across all channels.
• Works with various leaders and student groups to gather accurate information and create new content for all marketing channels.
• Collaborates across the Marketing and Enrollment teams to find ways to utilize all created content.
• Manage work study and student interns to design and create relevant and timely content for marketing channels.
• Manage external profiles on college search sites such as College Board and Niche.
• Manage social media platforms for Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.
• Design and implement a social media engagement strategy across channels.
• Serve as primary manager of the social media management platform (Hootsuite).
• Develop and execute a social media ambassador program.
• Manage paid digital campaigns and budget through Google Adwords, Facebook, etc.
• Monitor performance and spend daily to maximize ad performance.
• Adjust ad copy and landing pages to optimize campaign performance.
• Manages marketing collateral and website content updates.
• Assist with the implementation and management of new Slate CRM.
• Represent Minerva University at key events in home region or online.

Director

• Developing and implementing strategies to drive enrollments
• Leading initiatives to identify, inspire, and support applicants through the Minerva admissions and enrollment processes
• Establishing and nurturing organizational partnerships for identification and development of targeted student pipelines
• Amplifying awareness and understanding of Minerva University
• Develop and implement an outreach and recruitment plan to build a broader and deeper understanding of Minerva University, its academic programs, and innovative approach to higher education among stakeholder networks
• Develop and implement focused strategies to meet annual enrollment targets for the graduate programs, ensuring applicant, conversion, and matriculation targets are met for the programs
• Lead and implement outreach campaigns and recruitment strategies for students in every area of the funnel, including targeted call campaigns, emails, or texting to connect with prospective students, applicants, and admitted students according to best practices
• Serve as a trusted guide for prospective students, helping them discover the right path, navigate the application process with confidence, and ultimately take the next step in transforming their personal and professional futures through education
• Grow university and program awareness through joint initiatives within the Enrollment team, thought leadership opportunities, and partnerships
• Expand student recruitment channels and strategies including a focus on industries aligned with program outcomes
• Conduct recruitment travel to represent Minerva University in strategic spaces to reach and connect with prospective students
• Design and implement engaging workshops, seminars, and other relevant programs to raise awareness of Minerva, and inspire learners to see how education can unlock new possibilities for their careers and communities
• Collaborate with Admissions and the Faculty Director of Graduate Programs to review, process, and admit students into the programs
• Work across departments to ensure a smooth onboarding process for enrolled students; participating in pre-arrival and orientation programming
• Utilizes CRM (Slate) to build out new systems to track enrollment progress throughout the recruitment season, create and coordinate communication workflows, manage and leverage data within the system to drive decision making, record all student interactions, and manage events
• Manage and support direct reports - alumni ambassadors and work study students
• Support cross-functional and cross-regional programs and initiatives to support overall enrollment efforts of the university

Content Marketing Manager

Associate Director, Graduate Programs