Mindvalley

Media Buyer

Mindvalley

full-time

Posted on:

Location Type: Hybrid

Location: Malaysia

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About the role

  • Launch, manage, and scale paid social campaigns across Meta, Google, and TikTok, focusing on new customer acquisition via VSL and webinar funnels
  • Propose and execute structured A/B tests on hooks, copy, creatives, audiences, and campaign structures
  • Monitor and optimize key metrics (CTR, CPM, CVR, CPA, ROAS) to inform scaling decisions
  • Collaborate with creative, funnel, and product teams to align messaging and creative direction
  • Translate funnel objectives into actionable creative briefs and performance-driven ad concepts
  • Ensure accurate tracking and attribution across pixels, Conversions API, and GA4
  • Maintain campaign dashboards and deliver weekly performance insights and recommendations
  • Act as a feedback engine for creative teams, identifying winning angles and escalating learnings
  • Stay ahead of platform trends, best practices, and new ad features to keep Mindvalley’s strategy cutting-edge

Requirements

  • 4+ years of hands-on experience managing paid social campaigns (Meta, YouTube, TikTok) with proven results
  • Deep understanding of platform-specific best practices, campaign structures, and creative formats
  • Strong analytical skills and proficiency with data analytics and AI-driven tools for campaign optimization
  • Relentless approach to testing and experimentation across creatives, audiences, and bidding strategies
  • Experience collaborating with creative and marketing teams to develop high-performing ads and funnels
  • Nice-to-have: Experience with advanced tracking setups (Conversions API, GA4), and a portfolio of AI-driven campaign improvements
Benefits
  • Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social campaignsA/B testingdata analyticscampaign optimizationtracking and attributioncreative briefsad conceptsperformance metricsbidding strategiescustomer acquisition
Soft Skills
analytical skillscollaborationcommunicationcreativityexperimentationfeedbackstrategic thinkingproblem-solvingadaptabilityattention to detail