Media Buyer

Mindvalley

Media Buyer responsible for planning, execution, and optimization of digital advertising campaigns at Mindvalley. Collaborating with teams to drive customer acquisition and campaign performance across various platforms.

Posted 4/12/2026full-time🇲🇾 MalaysiaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Launch, manage, and scale paid social campaigns across Meta, Google, and TikTok, focusing on new customer acquisition via VSL and webinar funnels
Propose and execute structured A/B tests on hooks, copy, creatives, audiences, and campaign structures
Monitor and optimize key metrics (CTR, CPM, CVR, CPA, ROAS) to inform scaling decisions
Collaborate with creative, funnel, and product teams to align messaging and creative direction
Translate funnel objectives into actionable creative briefs and performance-driven ad concepts
Ensure accurate tracking and attribution across pixels, Conversions API, and GA4
Maintain campaign dashboards and deliver weekly performance insights and recommendations
Act as a feedback engine for creative teams, identifying winning angles and escalating learnings
Stay ahead of platform trends, best practices, and new ad features to keep Mindvalley’s strategy cutting-edge

Requirements

What you’ll need

4+ years of hands-on experience managing paid social campaigns (Meta, YouTube, TikTok) with proven results
Deep understanding of platform-specific best practices, campaign structures, and creative formats
Strong analytical skills and proficiency with data analytics and AI-driven tools for campaign optimization
Relentless approach to testing and experimentation across creatives, audiences, and bidding strategies
Experience collaborating with creative and marketing teams to develop high-performing ads and funnels
Nice-to-have: Experience with advanced tracking setups (Conversions API, GA4), and a portfolio of AI-driven campaign improvements

Benefits

Comp & perks

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid social campaignsA/B testingdata analyticscampaign optimizationtracking and attributioncreative briefsad conceptsperformance metricsbidding strategiescustomer acquisition

Soft Skills

analytical skillscollaborationcommunicationcreativityexperimentationfeedbackstrategic thinkingproblem-solvingadaptabilityattention to detail