MindSquare Technologies (India) Private Limited

Content Manager

• Develop and own the global content strategy for the RDX Sports website.
• Build content frameworks aligned with business objectives, customer journeys, and brand positioning.
• Create scalable content roadmaps supporting product launches, seasonal campaigns, and international expansion.
• Identify content gaps, opportunities, and priorities using data-driven insights.
• Define editorial standards, governance, and best practices across all digital channels.
• Optimize website content architecture to improve user experience and conversion rates.
• Develop strategies for product pages, category pages, buying guides, educational content, landing pages, and brand storytelling.
• Collaborate with UX, Product, and Ecommerce teams to improve customer journeys.
• Partner with SEO specialists to create long-term organic growth strategies.
• Ensure content aligns with evolving search engine algorithms and user intent.
• Strengthen the RDX Sports brand voice across all digital touchpoints.
• Mentor internal content writers and SEO teams through strategic guidance.

Senior Content Strategist