Creative Marketing Manager

Mindly

Creative Marketing Manager scaling Meta and TikTok advertising for Mindly, a global marketplace connecting psychologists with clients. Testing concepts, analyzing performance metrics, and expanding acquisition funnels across markets.

Posted 8/10/2026full-timeRemote • 🇪🇺 Anywhere in EuropeJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and analyzing creative marketing strategies across paid social channels, particularly Meta and TikTok, while leveraging performance marketing metrics to drive measurable results. Proficient in collaborating with cross-functional teams to generate innovative ideas and execute effective campaigns.

Highest-signal resume keywords

Creative Strategy DevelopmentPerformance Marketing MetricsData Analysis and InterpretationCreative Production on Meta and TikTokUser-Generated Content Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative AnalysisHypothesis TestingCTR AnalysisCPA AnalysisCPM AnalysisROAS AnalysisCopywritingCreative ScalingMarket ResearchAd Variation Generation

Soft Skills

Creative ThinkingAnalytical ThinkingCollaborationCommunicationProblem-Solving

Tools & Technologies

AI Content Creation ToolsAnalytics PlatformsSocial Media Advertising Platforms

Industry Keywords

Paid Social ChannelsMarket TrendsAudience BehaviorCreative BriefsUGCStorytelling ContentCET Time ZoneEET Time Zone

About the role

Key responsibilities & impact

Develop hypotheses and test creative concepts across paid social channels, including Meta and TikTok
Scale winning concepts and open new testing directions, including funnels and acquisition
Conduct creative and competitive analysis of markets, trends, audience behavior, and best practices
Analyze test results using CTR, CPA, CPM, and ROAS; iterate and generate new hypotheses
Prepare clear briefs for designers and follow creative work through to the final result
Collaborate with AI Content Creators, UAM, and PMM to brainstorm ideas, form hypotheses, and analyze results
Collaborate with product and analytics teams
Help Mindly expand its marketplace for psychologists and their clients globally

Requirements

What you’ll need

1+ year of experience as a Creative Producer, Creative Marketing Manager, or in a related role
Understanding of performance marketing and marketing metrics
Ability to analyze large volumes of data and draw conclusions
Mix of creative and analytical thinking; structured, systematic, and metrics-driven approach
Ability to track creative success rate and unicorn-rate using concrete numbers
Proven experience creating creatives on Meta and TikTok and launching ideas with measurable results
Experience creating UGC and storytelling content
Experience writing copy that drives action
Hands-on experience using AI for competitor research, brief writing, ad variation generation, and creative analysis
Experience developing creative strategy and scaling creatives, ideally including launching creatives for new markets (a plus)
Ideally located in the CET or EET time zone

Benefits

Comp & perks

20 days of paid vacation (flexible with days off)
Competitive salary
Therapy on Mindly
High level of ownership and autonomy
Fast experimentation environment
A strong team of A-players