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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Email Marketing, Push Notifications, and In-App Messaging, with a strong focus on audience segmentation and performance analysis. Proven ability to optimize user communications and collaborate effectively with product teams to enhance user experience.
Highest-signal resume keywords
Email MarketingPush NotificationsIn-App MessagingESP ToolsA/B Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Audience SegmentationPerformance AnalysisCampaign OptimizationTargeting RulesEngagement Metrics
Soft Skills
Proactive MindsetAutonomy
Tools & Technologies
Customer.ioIterableESputnikMailChimp
Industry Keywords
User CommunicationsCRM CampaignsCohesive User ExperienceBusiness Outcomes
About the role
Key responsibilities & impact- Design, launch, and continuously optimize user communications across Email, Push, and In-App messages
- Run daily performance analysis of CRM campaigns, turning insights into clear hypotheses and experiments
- Own audience segmentation end-to-end: define targeting rules, build segments
- Monitor and improve core delivery and engagement metrics (Open Rate, CTR, Delivery Rate, etc.)
- Plan, execute, and analyze A/B tests focusing on business outcomes
- Collaborate closely with the product team to ensure cohesive user experience
Requirements
What you’ll need- 2+ years of hands-on experience in Email Marketing, push notifications, and in-app messaging in a product-led environment
- Practical experience with ESP tools (e.g. Customer.io, Iterable, eSputnik, MailChimp)
- A proactive mindset and a high level of autonomy
Benefits
Comp & perks- free therapy sessions with psychologists
- 20 days of paid vacation (flexible days off)
- competitive compensation
- strong team of A-players
