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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing with a strong focus on campaign management and optimization across platforms like Google Ads and Meta. Proficient in analyzing marketing metrics and leveraging data-driven insights to enhance campaign effectiveness.
Highest-signal resume keywords
Performance MarketingGoogle AdsMeta AdvertisingAnalytical MindsetAI Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementPerformance MetricsCPCCPMCTRROASData AnalysisAudience TargetingCreative TestingTraffic Channel Research
Soft Skills
ProactivenessAutonomyOwnership
Tools & Technologies
Google AdsMetaTikTokAI Tools
Industry Keywords
Advertising CampaignsMarket TrendsCompetitor ResearchTraffic Quality
About the role
Key responsibilities & impact- Launch, manage, and optimize advertising campaigns in Meta and Google Ads
- Generate hypothesis and test creatives, audiences and building strategies
- Conduct detailed analysis of marketing campaigns and implement solutions to improve their performance
- Collaborate with the product and analytics teams to evaluate traffic quality and the impact of marketing activities on product metrics
- Research competitors and market trends, and test new traffic channels
Requirements
What you’ll need- 1+ years of experience in perfomance marketing
- Proactiveness, autonomy and readiness to take ownership for this area
- Hands-on experience with Google Ads, Meta or TikTok
- Understanding of key performance marketing metrics (CPM, CPC, CTR, ROAS, hook rate)
- Analytical mindset and a passion for working with data
- Confident using AI tools to automate your workflow
Benefits
Comp & perks- 20 days of paid vacation (flexible)
- Therapy on Mindly
