Mindfulsouls.com

Marketing

• Plan strategic offers, bundles, discounts, and homepage/landing page updates.
• Propose conversion-focused bundling or upsell opportunities.
• Develop creative offers and promotional campaigns.
• Build campaign calendars around launches, seasonal events, product drops, and customer needs.
• Suggest new product bundles, themed collections, or offer structures that drive sales.
• Understand and utilize customer psychology to shape messaging, offers, and campaigns.
• Create and refine detailed customer personas/avatars based on data, behavior, and insights.
• Research market trends and customer behavior to identify new opportunities.
• Track campaign performance and recommend optimizations to increase AOV, conversions, and repeat purchases.
• Collaborate with the team to continuously improve the marketing strategy.
• Manage campaign execution by writing clear briefs, delegating tasks, and ensuring ideas are implemented effectively and on time.
• Identify gaps and propose actionable marketing solutions without waiting for direction.

Marketing Specialist

Revenue Operations

• Supervise improvement of on-site conversion and be accountable for CRO performance.
• Develop and implement strategies to optimise website and other digital channels to improve user engagement and conversion rates.
• Analyse user behaviour and dive into website data to identify opportunities and recommend solutions.
• Lead A/B and multivariate testing initiatives and experiments.
• Collaborate with marketing, design, and development teams to implement CRO strategies.
• Stay up-to-date with industry trends and best practices in optimising conversion.
• Brainstorm different approaches with the team to continuously improve strategies.

Marketing Specialist

CRO Specialist