Mimica

Demand Generation Manager, Enterprise

Mimica

full-time

Posted on:

Location Type: Remote

Location: Remote • Connecticut, Florida, Massachusetts, New Jersey, New York, North Carolina, South Carolina, Texas • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Design and run multi-channel demand programs — email, paid social, retargeting, SEO, ABM, events, and partnerships — focused on generating qualified enterprise pipeline.
  • Build and optimize lead nurture journeys that increase engagement, improve conversion rates, and shorten sales cycles.
  • Partner with Sales to define ICPs, align on messaging, support SDR and AE motions, and ensure high-quality handoffs.
  • Collaborate with the Content Manager to ensure campaigns are supported with compelling assets — landing pages, case studies, guides, webinars, and thought leadership.
  • Manage website and landing page performance, running experiments to improve conversion rates and lead capture.
  • Track, analyze, and report on funnel performance — channel effectiveness, campaign ROI, CAC efficiency — and iterate based on data.
  • Support execution of enterprise-facing events such as webinars, trade shows, and industry conferences that generate awareness and pipeline.
  • Run targeted account-based initiatives, activating priority accounts with personalized campaigns and outbound support.
  • Continuously explore new channels and tactics to expand our reach and improve pipeline velocity.

Requirements

  • Proven experience in demand generation or growth marketing for Enterprise B2B SaaS.
  • Track record of designing and executing multi-channel campaigns that drive measurable pipeline.
  • Strong analytical mindset; comfortable with dashboards, attribution, experimentation, and ROI analysis.
  • Hands-on experience with marketing automation and CRM tools (we use HubSpot).
  • Knowledge of SEO, paid acquisition (LinkedIn + Google), email nurtures, and conversion optimization.
  • Strong cross-functional collaborator, especially with Sales and Product Marketing.
  • Ability to operate strategically while executing tactically in a fast-paced startup environment.
Benefits
  • Generous compensation + stock options - aligned with our internal framework, market data, and individual skills.
  • Distributed work: Work from anywhere - fully remote, in our hubs, or a mix.
  • Company-issued laptop*, remote setup stipend, and co-working budget
  • Flexible schedules and location
  • Ample paid time off, in addition to local public holidays
  • Enhanced parental leave
  • Health & retirement benefits
  • Annual learning & development budget - up to £500 / €600 / $650 per year
  • Annual workaways and regular virtual & in-person socials
  • Opportunity to contribute to groundbreaking projects that shape the future of work

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationgrowth marketingmulti-channel campaignslead nurtureconversion optimizationattributionROI analysisSEOpaid acquisitionaccount-based marketing
Soft skills
analytical mindsetcross-functional collaborationstrategic thinkingtactical executioncommunicationproblem-solvingadaptabilitycreativityteamworkleadership