Lifecycle Growth Manager, Photos

Mimeo

Lifecycle Growth Manager responsible for strategy and execution of Mimeo Photos’ lifecycle marketing. Focused on customer activation, retention, and maximizing lifetime value through data-driven engagement.

Posted 5/4/2026full-timeRemote • New York • 🇺🇸 United StatesMid-LevelSenior💰 $110,000 - $120,000 per yearWebsite

About the role

Key responsibilities & impact

Build and own the end-to-end lifecycle marketing strategy across email, CRM, and customer engagement channels
Design and implement core lifecycle flows, including: Welcome and onboarding journeys, Project and cart abandonment recovery, First-to-second purchase acceleration, Post-purchase cross-sell and repeat purchase flows, Seasonal and event-driven campaigns (e.g., holidays, milestones)
Develop behavior-based trigger systems tied to user actions (e.g., project creation, image uploads, inactivity)
Define and implement dynamic customer segmentation based on behavioral, transactional, and engagement data
Leverage AI-driven personalization and automation to deliver relevant content, offers, and product recommendations
Continuously refine targeting strategies to improve conversion rates and customer engagement
Own key retention and lifecycle KPIs
Identify and address drop-off points in the customer journey using cohort analysis and funnel insights
Establish and maintain a test-and-learn framework for lifecycle marketing
Own and optimize HubSpot for lifecycle marketing execution
Leverage AI tools and agentic workflows to generate and test email and campaign variations
Partner with Product and Engineering to align lifecycle triggers with in-product behavior and user experience
Collaborate with and provide direction to supporting team members, including content, design, and marketing operations

Requirements

What you’ll need

4–8 years of experience in lifecycle marketing, CRM marketing, retention marketing, or growth marketing within DTC e-commerce or digital products
Hands-on experience building and managing lifecycle programs in platforms such as HubSpot, Braze, Iterable, or similar
Strong analytical skills with experience in cohort analysis, funnel optimization, and performance measurement
Demonstrated ability to drive measurable impact on retention, conversion, and revenue
Experience with A/B testing frameworks and experimentation methodologies
Familiarity with AI-driven marketing tools and automation platforms
Ability to operate both strategically and tactically in a fast-paced environment

Benefits

Comp & perks

Mimeo.com offers a fun and exciting culture as well as one of the most generous benefits packages in the area
low cost medical
life insurance
STD/LTD
PTO
401k

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingCRM marketingretention marketinggrowth marketingcohort analysisfunnel optimizationA/B testingbehavior-based trigger systemsdynamic customer segmentationAI-driven personalization

Soft Skills

analytical skillsstrategic thinkingtactical executioncollaborationdirection providingcustomer engagement improvementconversion rate optimizationproblem-solvingcommunicationteam leadership