Marketing Automation Specialist

Mimecast

Experienced Marketing Automation Specialist at Lee Company, optimizing customer journeys and engagement. Collaborating with various departments to ensure effective marketing strategies are implemented.

Posted 4/24/2026full-timeFranklin • Tennessee • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Help deepen and scale how we engage customers across their lifecycle.
Own platforms, build journeys, and operate with a high degree of autonomy.
Work closely with Business Intelligence, IT, and Marketing stakeholders.
Design, build, and optimize customer journeys that are powered by data and aligned to business outcomes.
Jump in and begin building segments, journeys, and automations immediately.

Requirements

What you’ll need

3+ years of hands-on experience building and managing marketing automation inside an organization.
Proven experience creating customer journeys, audience segmentation, and automated workflows.
Strong understanding of customer lifecycle marketing and data-driven engagement strategies.
Comfort working autonomously and owning complex initiatives from concept through execution.
Ability to collaborate effectively with technical and analytical teams.
Preferred experience with Microsoft Customer Insights and/or Microsoft Dynamics.
Experience with similar CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, Braze, Adobe, etc.).
Familiarity with working alongside BI or analytics teams to activate customer data.
Experience in B2C, home services, or multi-location service organizations.

Benefits

Comp & perks

Comprehensive health, dental, and vision insurance, plus free virtual primary care, mental health, and urgent care services for employees and their family members.
Earned Wage Access (EWA) – access a portion of your earned pay before payday, 401(k) company match, HSA contributions, and company-paid life and long-term disability insurance.
Company-supported volunteer opportunities to make a real impact.
Free trade training through Lee Company University (LCU), paid time off (PTO), and career growth opportunities.
Paid time off (PTO), holidays, and Chaplain services for support when you need it.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationcustomer journeysaudience segmentationautomated workflowsdata-driven engagement strategiescustomer lifecycle marketing

Soft Skills

autonomycollaborationinitiative ownershipeffective communication