Event Sales Manager

Milwaukee Bucks Inc.

Event Sales Manager maximizing revenue through selling event spaces and content development for the Milwaukee Bucks. Responsible for booking events and achieving revenue goals while collaborating with various departments.

Posted 6/1/2026full-timeMilwaukee • Wisconsin • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

React

About the role

Key responsibilities & impact

The Event Sales Manager will report to the Director of Event Sales and be responsible for maximizing revenue with a focused approach on selling various event spaces as well as content development.
This role will be responsible for selling and booking events, revenue goals will be achieved by cold calling, virtual and face to face meetings, networking in the community and researching new events and existing in market events to utilize available areas in the Deer District.
Develop strategies and business plans to maximize event sales for Deer District venues
Plan, execute and manage phone, email for all inbound and outbound sales
Prospect and cold call new business via networking, previous contacts, trade, publications, and date base companies
Meet or exceed annual sales goals
Conduct market research for new leads, and opportunities to enhance event experiences
Implement and demonstrate outbound sales efforts by using sales and service best practices, prospecting, networking, lead generation, data capture and personal database management
Build strong relationships and gain a deeper level of knowledge about potential customers, and the industry
Provide weekly reports on sales activity and pacing for sales goals
Attend team and community events for purpose of maximizing sales opportunities
Proactively create opportunities for new business with existing customers
Work collaboratively with other internal departments including but not limited to F&B, Ticketing, Marketing, Finance, Legal, Sponsorship and Deer District Tenants
Develop event sales proposals
Coordinate with sponsorship on curated and executing events that compliment sponsorship goals and enhance their brand and relationship with Milwaukee Bucks and Fiserv Forum
Work collaboratively with arena operations in order to maximize the utility of all facilities under management, per master calendar of events
Any other duties as assigned by management

Requirements

What you’ll need

Demonstrates a positive and personable attitude
Highly motivated with a desire to be successful
Ability to work independently and as part of a team towards achieving department and company goals
Strong organizational and time-management skills
High professionalism and business demeanor
Strong knowledge of corporate and social event industry; local (Wisconsin/Northern Illinois) knowledge and contacts a must.
Able to work in a fast paced environment and able to adapt quickly to change
Excellent oral and written communication as well as customer service and problem-solving skills
Proven ability to initiate high-level contracts of perspective customers with strong persuasion and negotiation skills to close sales
The ability to learn booking software systems
Must have the ability to navigate the event venues in order to visit clients and escort potential customers on seat tours and fan experiences both on event days and non-event days
Lifting of 25lbs or more may be required
Must be available to work flexible hours including nights, weekends and holidays
Polished presentation skills with the ability to confidently react to situations in a timely and professional manner

Benefits

Comp & perks

Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
401K with company match
Pet Insurance
12 weeks of paid time off for parents to welcome newborns, adopted and foster children
Unlimited PTO
Professional Development through our internal learning & development program – Antler Academy
Employee Resource Groups
Milwaukee Bucks and NBA League Discounts
Company Paid Parking and Phone Allowance

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Hard Skills & Tools

event salescold callinglead generationmarket researchdata captureproposal developmentcontract negotiationbooking software systemssales reportingcustomer relationship management

Soft Skills

positive attitudehighly motivatedteamworkorganizational skillstime-management skillsprofessionalismcommunication skillscustomer service skillsproblem-solving skillspresentation skills