Marketing Manager – APAC
Mii
contract
Posted on:
Location Type: Hybrid
Location: Singapore • 🇸🇬 Singapore
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead the strategic planning and execution of field, digital, and integrated marketing programmes across APAC.
- Own regional event strategy, including executive forums, industry events, conferences, and partner-led activations.
- Drive digital demand generation strategies across email, social, paid media, SEO/SEM, ABM, and retargeting.
- Build and execute full-funnel campaign strategies aligned to pipeline and revenue goals.
- Partner closely with sales leadership on account-based marketing, territory planning, and revenue acceleration initiatives.
- Lead regional localisation of messaging, product communications, and campaign assets.
- Own vendor, agency, sponsorship, and partner relationships regionally.
- Manage end-to-end event communications, partner coordination, and sales intelligence.
- Be highly data-driven—analyse performance, optimise campaigns, and report on ROI, pipeline contribution, and funnel conversion.
- Develop compelling narratives, thought leadership campaigns, and content strategies.
- Own regional marketing budgets, forecasting, and performance reporting.
Requirements
- 5 to 7 years of progressive B2B marketing experience, ideally within SaaS, enterprise software, data, fintech, or technology-driven environments.
- Proven expertise across Field Marketing, Digital Marketing, and Marketing Strategy.
- Strong experience driving pipeline and revenue outcomes, not just activity metrics.
- Excellent stakeholder management across sales, product, partners, and agencies.
- Strong analytical mindset with comfort in performance metrics, dashboards, and attribution.
- Highly organised, adaptable, and commercially minded.
- Degree or diploma in Marketing, Communications, Business, or a related field preferred.
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingField MarketingDigital MarketingMarketing Strategypipeline managementrevenue generationSEOSEMABMdata analysis
Soft skills
stakeholder managementanalytical mindsetorganisational skillsadaptabilitycommercial awarenesscommunication skillsleadershipcollaborationstrategic planningcreativity