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About the role
Key responsibilities & impact- Own and manage the MiFinity loyalty programme, including customer segmentation, offer strategy, reward mechanics, reporting, and continuous improvement.
- Build and execute targeted retention campaigns using CRM and marketing automation platforms (e.g., CleverTap).
- Monitor and improve performance across the entire customer lifecycle, from onboarding to lapsed user reactivation.
- Work with internal teams to optimise product-led engagement strategies, including new retention initiative projects.
- Coordinate with the data team to track KPIs, build dashboards, and identify customer trends.
- Test and iterate retention tactics to maximise user engagement, deposits, and eWallet activity.
- Support A/B testing, dynamic content, and personalised offers to improve outcomes.
- Liaise with compliance, product and customer service teams to ensure all campaigns meet required standards.
Requirements
What you’ll need- 3+ years in a retention, CRM, or lifecycle marketing role.
- Experience with marketing automation tools and CRM platforms (e.g., CleverTap, Braze, Hubspot).
- Strong analytical skills and experience working with data to drive marketing decisions.
- Excellent communication skills and ability to work cross-functionally.
- Strong understanding of loyalty programmes and customer retention strategies.
- Experience in fintech, payments, or iGaming preferred.
Benefits
Comp & perks- Hybrid working environment with flexibility.
- Opportunity to work on innovative projects with global impact.
- A collaborative and fast-paced culture that rewards initiative.
- Competitive salary and benefits.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer segmentationoffer strategyreward mechanicsreportingretention campaignsA/B testingdynamic contentpersonalised offersKPI trackingdata analysis
Soft Skills
analytical skillscommunication skillscross-functional collaboration