FREE ACCESS
5,000–10,000 jobs/day
See all jobs on JobTailor
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM development and management, with a strong focus on customer engagement through loyalty programs and email marketing. Proficient in analyzing customer behavior and optimizing communications across various channels while ensuring compliance with data protection regulations.
Highest-signal resume keywords
CRM DevelopmentEmail Marketing CampaignsData Protection ComplianceCustomer Behavior AnalysisLoyalty Program Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM SystemsEmail MarketingWeb AnalyticsCustomer SegmentationCampaign Performance Evaluation
Soft Skills
Clear CommunicationTeam CollaborationStructured ApproachPragmatic Problem Solving
Tools & Technologies
Google AnalyticsNewsletter Tools
Industry Keywords
E-CommerceCustomer JourneyDACH RegionMiele Club
About the role
Key responsibilities & impact- Develop the digital brand experience for Miele
- Conceptualize and manage the ongoing development of CRM, the Miele Club loyalty program, and email marketing for Germany, Austria, and Switzerland
- Work closely with CRM colleagues in Germany and Switzerland and drive CRM initiatives across the DACH region
- Ensure compliance with data protection regulations and maintain CRM data carefully
- Plan and implement online and offline initiatives to engage Miele Club members
- Develop and manage national CRM and email marketing campaigns in collaboration with Sales, E-Commerce, the global CRM team, and internal marketing departments
- Analyze customer behavior using CRM data and web analytics
- Identify optimization opportunities and develop audience segments
- Plan and implement personalized communications through suitable online and offline channels
- Ensure a coordinated customer journey with Digital Marketing, Category Management, E-Commerce, and Sales
- Regularly evaluate campaign performance and derive actionable recommendations
- Coordinate projects with external agencies and internal stakeholders and ensure timely implementation
- Handle related administrative tasks
Requirements
What you’ll need- Completed commercial training or a degree in business administration or a related field
- Several years of professional experience in CRM
- Experience with loyalty programs
- Experience in E-Commerce is a plus
- Confident user of CRM systems, newsletter tools, and Google Analytics or comparable analytics tools
- Ability to derive concrete actions to improve customer communications from data
- Structured and pragmatic approach, even under time pressure
- Clear communication skills and enthusiasm for working in a team with various departments and external partners
Benefits
Comp & perks- A friendly, family-oriented working environment at an award-winning family-owned company
- Structured and comprehensive onboarding for your area of responsibility
- Home office option
- Free employee parking
- Excellent public transport connections
- Company canteen
- Fitness studio
- Shiatsu and massages
- Sports classes
- Bike leasing