Miele GB

Marketing

• Define and deliver the Trade Marketing strategy and plan across relevant channels in close collaboration with Consumer Marketing, Category Managers and Sales
• Contribute expertise to develop campaigns and assets and ensure their effective implementation in retail environments in partnership with the marketing team
• Lead projects and influence marketing campaigns and messaging by representing the customer perspective to align with retailer and consumer needs
• Take ownership of the discretionary advertising and promotion budget, aligning with Sales and Marketing leadership to ensure effective delivery of plans
• Develop and implement a 12-month trade marketing strategy with internal teams and partners to support mutual growth for Miele and retail partners
• Apply analytical tools to measure and evaluate success of online retail marketing initiatives, including sales performance, ROI and partner feedback
• Implement a feedback-driven approach to continuously optimise marketing activities and budget allocation

Channel Marketing Manager – Online