Vice President – Growth Marketing

Midi Health

VP of Growth Marketing leading acquisition strategies and designing AI-native performance systems at Midi Health. Driving growth through innovative marketing solutions in women's midlife healthcare.

Posted 7/1/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $250,000 - $300,000 per yearWebsite

About the role

Key responsibilities & impact

Own the paid acquisition engine — find, attract, and convert quality customers.
Design and operate an AI-native performance system.
Manage the full acquisition funnel and awareness-building media investments.
Work in close rhythm with engagement teams sharing customer intelligence and cohort data.
Develop team from channel specialists toward growth architects.

Requirements

What you’ll need

Systems thinking: you design the machine, not just run it.
Ambition to build AI-native acquisition systems.
Full-funnel media fluency: you understand how awareness-building media investments create conditions for performance channels.
Dual acquisition fluency: you have operated across healthcare or considered-purchase conversion and e-commerce.
DTC health or subscription consumer experience at scale.
Creative performance fluency: you understand what makes paid creative work at a mechanistic level.
Full-funnel ownership: you hold LTV as your north star and make acquisition decisions with reference to downstream retention.
Executive range: you can present to a board and hold sophisticated conversations about unit economics.
Experience building and managing an agency and contractor ecosystem.
A point of view on the future of paid acquisition.

Benefits

Comp & perks

robust equity
comprehensive benefits

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Systems ThinkingAcquisition Funnel ManagementCustomer Intelligence AnalysisCohort Data UtilizationUnit Economics Understanding

Soft Skills

AmbitionLeadershipStrategic ThinkingCollaboration