Vice President – Growth Marketing

Midi Health

VP of Growth Marketing leading acquisition strategies and designing AI-native performance systems at Midi Health. Driving growth through innovative marketing solutions in women's midlife healthcare.

Posted 7/1/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $250,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing AI-native acquisition systems, with a strong focus on full-funnel media strategies and customer retention metrics. Capable of leading teams and presenting complex concepts to executive stakeholders.

Highest-signal resume keywords

AI-Native Acquisition SystemsFull-Funnel Media FluencyDTC Health ExperienceCreative Performance FluencyExecutive Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Systems ThinkingAcquisition Funnel ManagementCustomer Intelligence AnalysisCohort Data UtilizationUnit Economics Understanding

Soft Skills

AmbitionLeadershipStrategic ThinkingCollaboration

Industry Keywords

Healthcare ConversionE-CommerceSubscription Consumer ExperiencePaid AcquisitionMedia Investments

About the role

Key responsibilities & impact

Own the paid acquisition engine — find, attract, and convert quality customers.
Design and operate an AI-native performance system.
Manage the full acquisition funnel and awareness-building media investments.
Work in close rhythm with engagement teams sharing customer intelligence and cohort data.
Develop team from channel specialists toward growth architects.

Requirements

What you’ll need

Systems thinking: you design the machine, not just run it.
Ambition to build AI-native acquisition systems.
Full-funnel media fluency: you understand how awareness-building media investments create conditions for performance channels.
Dual acquisition fluency: you have operated across healthcare or considered-purchase conversion and e-commerce.
DTC health or subscription consumer experience at scale.
Creative performance fluency: you understand what makes paid creative work at a mechanistic level.
Full-funnel ownership: you hold LTV as your north star and make acquisition decisions with reference to downstream retention.
Executive range: you can present to a board and hold sophisticated conversations about unit economics.
Experience building and managing an agency and contractor ecosystem.
A point of view on the future of paid acquisition.

Benefits

Comp & perks

robust equity
comprehensive benefits