Integrated Marketing Manager
Midi Health
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $130,000 - $140,000 per year
About the role
- Translate brand and product strategy into integrated campaign plans
- Define campaign narrative, messaging hierarchy, and channel roles
- Develop integrated briefs and GTM frameworks for major launches (brand moments, RX initiatives, supplement launches, etc.)
- Ensure campaigns ladder to the Midi brand platform and defined business objectives
- Partner closely with Brand, Growth, Lifecycle, Organic Social, Influencer, PR, Partnerships, Product Marketing, and Clinical stakeholders
- Align teams around campaign objectives, timelines, messaging, and sequencing
- Develop workbacks and ensure asset readiness across teams
- Drive clear communication and alignment throughout the campaign lifecycle
- Support integrated launch planning across major company initiatives
- Identify dependencies, risks, and gaps early and proactively
- Ensure campaigns roll out cohesively across owned, paid, and earned channels
- Contribute to leadership-ready summaries and campaign updates
- Partner with channel owners to synthesize campaign-level performance
- Evaluate campaigns against defined objectives
- Identify learnings and translate them into actionable recommendations for future initiatives
Requirements
- 6–10+ years of experience in integrated marketing, campaign strategy, product marketing, or cross-channel marketing roles
- Experience leading or coordinating multi-channel campaigns in high-growth environments
- Strong understanding of GTM planning and messaging systems
- Highly organized with the ability to manage complex timelines and multiple stakeholders
- Strong cross-functional communicator who can influence without direct authority
- Analytical and business-minded, with the ability to connect campaign strategy to business outcomes
- Comfortable operating in ambiguity and building process where needed
Benefits
- equity grants
- medical benefits
- dental benefits
- vision benefits
- work-from-home stipends
- flexible time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
integrated marketingcampaign strategyproduct marketingcross-channel marketingGTM planningmessaging systemsmulti-channel campaignscampaign evaluationperformance synthesis
Soft Skills
organizational skillscross-functional communicationinfluence without authorityanalytical thinkingbusiness-mindedability to manage complex timelinesproactive identification of risksadaptability in ambiguityleadership communication