Midi Health

Senior Growth Marketing Manager – Search and Social

Midi Health

full-time

Posted on:

Location Type: Remote

Location: Remote • California • 🇺🇸 United States

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Job Level

Senior

About the role

  • Manage Midi’s paid search and social ad platforms (Meta, Google Ads, Microsoft Ads, Nextdoor, TikTok, Reddit), driving efficient growth in new patients, prescriptions, and product sales.
  • Own budgeting, reporting, and forecasting for search and social channels
  • Partner with creative teams on performance analysis and creative iteration
  • Explore emerging opportunities within search & social and lead expansion into new ad platforms and formats
  • Work closely with cross-functional teams in marketing, operations, creative, and analytics to drive cohesive scale
  • Serve as a thought leader and actively contribute to Marketing team processes, culture, practices, and systems
  • Drive automation in campaign management through AI-powered tools

Requirements

  • Hands-on experience and advanced knowledge of the following ads platforms: Meta, Google Ads, Microsoft Ads, Nextdoor, TikTok, Reddit
  • Experience managing large paid media budgets of $30M+ annually
  • Proficient understanding of marketing reporting and analytics, and attribution models
  • Comfortability in leveraging AI platform management tools for ad optimization
  • Thirst for continuous learning: stays up to date on platform innovations and industry trends.
  • Bonus Points if: Experience in managing paid media for healthcare brands, deep understanding of healthcare compliance in advertising
  • Startup and/or eCommerce experience within the healthcare industry
  • Experience working with incrementality testing and Media Mix Models (MMM)
  • Management experience & passion for mentoring junior team members.
Benefits
  • Midi pays a competitive base salary, plus equity and benefits.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid search managementsocial ad managementmarketing reportinganalyticsattribution modelsincrementality testingMedia Mix Modelsbudget managementad optimizationAI platform management
Soft skills
leadershipmentoringcollaborationcommunicationanalytical thinkingcreativityadaptabilitycontinuous learningthought leadershipteamwork