Senior Growth Marketing Manager – Awareness, Paid Media
Midi Health
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Manage Midi’s upper funnel paid media channels (TV/CTV, D/OOH, Display, OLV, Endemic Partnerships), driving efficient growth in new patients, prescriptions, and product sales.
- Lead vendor inbound/outbound RFP processes, identifying the best partners and opportunities to support our marketing growth engine.
- Own budgeting, reporting, and forecasting for owned channels, demonstrating the link from upper funnel reach to down-funnel performance.
- Partner with creative teams on performance analysis and creative iteration
- Explore emerging opportunities within owned channels and lead expansion into new ad platforms and formats
- Work closely with cross-functional teams in marketing, operations, creative, and analytics to drive cohesive scale
- Serve as a thought leader and actively contribute to Marketing team processes, culture, practices, and systems
- Drive automation in campaign management through AI-powered tools
Requirements
- Hands-on experience and advanced knowledge in implementing campaigns through at least one major DSP (DV360, The Trade Desk, Amazon DSP, StackAdapt, etc.)
- Experience managing end-to-end direct buys & endemic partnerships
- Demonstrated capability of developing awareness media plans
- Experience managing large paid media budgets of $10M+ annually
- Experience in building campaigns for healthcare brands, deep understanding of healthcare compliance in advertising
- Proficient understanding of marketing reporting and analytics, and attribution models, especially as it relates to demonstrating the impact of awareness campaigns
- Thirst for continuous learning: stays up to date on platform innovations and industry trends
- Comfortability in leveraging AI platform/creative management tools
- Startup and/or eCommerce experience within the healthcare industry
- Experience working with incrementality testing and Media Mix Models (MMM)
- Management experience & passion for mentoring junior team members
Benefits
- Competitive base salary
- equity and benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign managementpaid mediaDSPmedia planninganalyticsattribution modelsincrementality testingMedia Mix Modelsbudget managementhealthcare compliance
Soft skills
leadershipcollaborationmentoringthought leadershipcommunicationcreativityanalytical thinkingadaptabilitycontinuous learningproblem-solving