Product Marketing Associate

Middesk

Product Marketing Associate at Middesk responsible for executing product marketing initiatives. Collaborate across teams to position products and enable sales within the fintech space.

Posted 6/15/2026full-timeSan Francisco • California • 🇺🇸 United StatesJuniorMid-Level💰 $97,000 - $125,000 per yearWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Positioning and messaging for our business identity products across key segments including fintechs, lenders, enterprise financial services, and marketplaces
Go-to-market execution for new product and feature launches, from coordinating across teams to hitting milestones from beta through release
Sales enablement materials including pitch decks, one-pagers, and competitive battle cards that help the sales team move deals forward
Competitive intelligence tracking to keep our frameworks current and our team equipped to win
Customer research in partnership with senior teammates – interviews, feedback synthesis, and usage data – that sharpens our messaging and informs GTM decisions
Distribution of product stories and Middesk's point of view in market, in coordination with the broader marketing team

Requirements

What you’ll need

3+ years in product marketing, content marketing, or a related B2B marketing role
Hands-on experience with AI-enabled marketing workflows, and genuine curiosity about how AI is changing the way buyers discover and evaluate products
Familiarity with GTM launch execution, sales enablement, or competitive positioning
Strong written communication skills and an instinct for translating complex products into clear, audience-ready messaging
High ownership mentality – you follow through, communicate proactively, and care about the outcome, not just the task
Comfortable operating with some ambiguity and motivated by building rather than inheriting
Collaborative by default, with a track record of working well across sales, product, and marketing teams
Nice-To-Have: Experience at a high-growth fintech or B2B SaaS company
Nice-To-Have: Exposure to compliance, identity, or financial services use cases

Benefits

Comp & perks

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Hard Skills & Tools

product marketingcontent marketingAI-enabled marketing workflowsGTM launch executionsales enablementcompetitive positioningcustomer researchfeedback synthesiscompetitive intelligence trackingmessaging

Soft Skills

strong written communicationhigh ownership mentalityproactive communicationcollaborationadaptabilitycuriosityproblem-solvingteamworkmotivationtranslating complex concepts