Regional Content & Influence Manager

Michelin

Regional communications and influencer manager leading Michelin Guide content and influencer campaigns in Thailand. Adapting global brand messaging, managing local media relations, partners, creators, budgets, and activations.

Posted 8/18/2026full-timeBangkok • 🇹🇭 ThailandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading communication strategies and executing 360° campaigns for lifestyle and premium brands, with a strong focus on local market adaptation and influencer marketing.

Highest-signal resume keywords

Communication LeadershipProject Management360° Communications CampaignsLocal Market AdaptationInfluencer Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign ExecutionBudget ManagementPress Material CreationMedia RelationsCrisis CommunicationsPartner Proposal DevelopmentContent ExecutionLocal Activation PlanningInfluencer Activation FormatsLocal Language Fluency

Soft Skills

Excellent Communication SkillsCreative ThinkingCollaborationRelationship ManagementAdaptability

Industry Keywords

Lifestyle MarketingPremium BrandsMedia LandscapeInfluencer MarketingLocal ActivationsBrand MessagingCommunity EngagementPress RelationsCrisis ManagementSocial Trends

About the role

Key responsibilities & impact

Lead and design the local communications and influencer marketing strategy for Michelin Guide and lifestyle activities
Execute local communication activities as a business enabler
Create partner proposals with the local Lifestyle Business Team, meet partners, propose creative ideas, co-create campaigns, and execute them
Scout local agencies when required
Adapt global brand messages for local audiences
Define the relevant channel mix and create an always-on local activation calendar
Plan and manage budgets and projects for local activations
Translate and adapt central-level press communication materials, coordinating local legal and business validation when needed
Create press-related Lifestyle materials and scripts using the Global team toolkit
Coordinate press release diffusion and media relations with the Group Press Office and local agencies
Manage media relationships, press materials, reactive replies, interview requests, and press and creator guests at events
Create and validate International Director speeches for local activities
Participate in cross-region community and Group information meetings
Manage local-level crisis communications under the shared Lifestyle and Group framework
Create partner reports using the centrally delivered framework and defined supplier
Propose influencer activation formats, including concepts, key messages, influencer selection, media amplification, and creator-content integration into 360° communications
Execute local influencer activations, including budget allocation, contracting, creator relationships, content execution, and reporting
Support global ambassador shoots locally and manage the local Ambassador program

Requirements

What you’ll need

Proven experience in communication leadership at market level, preferably in media, lifestyle, and premium brands
Excellent communication and project management skills
Experience executing 360° communications campaigns from partner pitching and big idea through project execution and reporting
Fluent local language
Deep understanding of the local social and media landscape and trends
Fluent English
French is a bonus

Benefits

Comp & perks

Career progression and opportunities to develop new skills
Supportive, inclusive culture
Collaboration and space for new ideas
Opportunity to contribute to exciting projects
Work with a dynamic global brand committed to a better, more sustainable world