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MICHELIN Connected Fleet

Digital Marketing Specialist

MICHELIN Connected Fleet

Digital Marketing Specialist optimizing user experience via data analysis and CRO techniques for Michelin Connected Fleet. Collaborating with design teams to enhance web performance and customer insights.

Posted 4/12/2026full-timeBarueri • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies
Tableau

About the role

Key responsibilities & impact
  • Identify bottlenecks and drop-off points by analyzing user behavior data using tools such as Google Analytics, Hotjar, Qualtrics and Amplitude, and propose improvements to the sales funnel.
  • Create, implement and optimize experiments using CRO tools (Optimizely, VWO, Google Optimize), test hypotheses and evaluate the impact of different variations on conversion rates.
  • Collaborate with design and front-end teams to identify opportunities to improve page and form layout, navigation and functionality based on quantitative data and qualitative feedback.
  • Build interactive dashboards in tools such as Google Data Studio or Tableau to track key KPIs (conversion rate, bounce rate, average time on page, overall conversion) and generate actionable insights.
  • Produce monthly user behavior analysis reports, providing clear recommendations to marketing and sales teams for adjustments to acquisition and retention strategies.

Requirements

What you’ll need
  • Bachelor's degree in Marketing or a related field
  • Advanced Microsoft Office skills
  • Knowledge of Customer Experience (CX)

Benefits

Comp & perks
  • Commuter allowance or shuttle reimbursement
  • Meal and/or food allowance
  • Multi-benefit card
  • Health and dental insurance
  • Profit-sharing (results participation)
  • Childcare assistance
  • Extended parental leave
  • Life insurance
  • Gympass
  • Payroll-deductible loan
  • Employee stock purchase plan
  • Birthday day off
  • Discount partnerships with partner companies (language schools, universities)
  • Discounts on Michelin tire purchases
  • Annual flu vaccination campaign
  • Mental health promotion program
  • Development platform

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
data analysisconversion rate optimizationuser behavior analysisA/B testingdashboard creationKPI tracking
Soft Skills
collaborationcommunicationproblem-solving