MICHELIN Connected Fleet

Digital Marketing Specialist

MICHELIN Connected Fleet

full-time

Posted on:

Location Type: Hybrid

Location: Barueri • Brazil

Visit company website

Explore more

✨ AI Apply
Apply

Tech Stack

Tableau

About the role

  • Identify bottlenecks and drop-off points by analyzing user behavior data using tools such as Google Analytics, Hotjar, Qualtrics and Amplitude, and propose improvements to the sales funnel.
  • Create, implement and optimize experiments using CRO tools (Optimizely, VWO, Google Optimize), test hypotheses and evaluate the impact of different variations on conversion rates.
  • Collaborate with design and front-end teams to identify opportunities to improve page and form layout, navigation and functionality based on quantitative data and qualitative feedback.
  • Build interactive dashboards in tools such as Google Data Studio or Tableau to track key KPIs (conversion rate, bounce rate, average time on page, overall conversion) and generate actionable insights.
  • Produce monthly user behavior analysis reports, providing clear recommendations to marketing and sales teams for adjustments to acquisition and retention strategies.

Requirements

  • Bachelor's degree in Marketing or a related field
  • Advanced Microsoft Office skills
  • Knowledge of Customer Experience (CX)
Benefits
  • Commuter allowance or shuttle reimbursement
  • Meal and/or food allowance
  • Multi-benefit card
  • Health and dental insurance
  • Profit-sharing (results participation)
  • Childcare assistance
  • Extended parental leave
  • Life insurance
  • Gympass
  • Payroll-deductible loan
  • Employee stock purchase plan
  • Birthday day off
  • Discount partnerships with partner companies (language schools, universities)
  • Discounts on Michelin tire purchases
  • Annual flu vaccination campaign
  • Mental health promotion program
  • Development platform
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisconversion rate optimizationuser behavior analysisA/B testingdashboard creationKPI tracking
Soft Skills
collaborationcommunicationproblem-solving