Director of Sales

Michael & Associates, Attorneys at Law

Director of Sales at Michael & Associates transforming local services with innovative sales strategies. Leading a team to enhance conversion rates and client experiences in the criminal defense sector.

Posted 6/3/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $150,000 - $200,000 per yearWebsite

Tech Stack

Tools & technologies

Swift

About the role

Key responsibilities & impact

**What You'll Own**
**Team Performance.** This is your key metric. Every action you take — whether it’s a coaching session, a call review, or a one-on-one meeting — is focused on enhancing the team’s conversion efficiency.
**Coaching Cadence.** You will implement a structured coaching program customized to each representative’s experience level. Top performers remain sharp and motivated, mid-level performers progress to the next stage, and new or struggling reps receive intensive support, including real-time whisper coaching during calls.
**Top Performer Retention.** Your best team members should feel challenged, appreciated, and eager to stay. If they are leaving, it indicates a problem that needs to be addressed.
**Redeploying Underperformers.** Provide everyone with a fair opportunity and strong coaching, but when it becomes clear that someone cannot improve, it’s time to move on without excuses.

Requirements

What you’ll need

**Who You Are**
**Master of High-Volume, Consultative Sales.** You haven't just taken orders—you've closed high-value deals by truly connecting with clients over the phone. Your sales approach is about listening intently, educating thoughtfully, and guiding prospects through major decisions with confidence. Having led hundreds of successful sales calls, you know exactly what top-tier performance looks like. If your experience leans more toward transactional, low-touch, or primarily in-person sales, this role might not be your perfect match.
**A Coaching Dynamo.** You thrive on call reviews, role plays, and one-on-one coaching. Sales attorneys eagerly anticipate your sessions because you don’t just instruct—you demonstrate, drill, and follow up relentlessly. If big-picture strategy excites you more than hands-on, day-to-day coaching, this may not be the right fit.
**Unwavering Commitment to Excellence.** Mediocrity isn’t in your vocabulary—for yourself or your team. You confront complacency head-on and challenge high performers to reach even greater heights. If you shy away from tough conversations or tolerate underperformance for the sake of peace, this role probably isn’t for you.
**The Buck Stops With You.** You’re a leader who owns the outcomes, consistently pushing goals beyond expectations. When faced with setbacks, you adapt and take responsibility rather than making excuses. If you're prone to sandbagging forecasts, griping about targets, or “managing up,” this environment won’t suit your style.
**A Natural Energy Booster.** Intake calls can get repetitive, but your enthusiasm keeps the team motivated and morale sky-high. You celebrate every win and turn routine work into an exciting, dynamic experience. If you tend to be low-energy or believe motivation is solely the employee’s responsibility, this won’t be the right fit.
**Results-Obsessed.** You live by results, meticulously tracking performance and linking every coaching effort directly to business outcomes. You’re always setting the bar higher. If you prefer to sandbag or resist escalating goals, this won’t be the place for you.
**Decisive with Tough Personnel Decisions.** You give underperformers a genuine chance—with honest coaching, clear feedback, and meaningful support. But when it’s clear someone isn’t the right fit, you take swift, confident action. If you’ve never had to let someone go or avoid those difficult conversations, this role may not suit you.
**AI Trailblazer.** You embrace AI fully, pushing its boundaries in your daily work. You’ve discovered innovative use cases and are excited to share how AI boosts your performance. If you think simply using ChatGPT means you’ve harnessed AI’s power, this won’t be the best match.

Benefits

Comp & perks

**Salary range: $150,000 – $200,000, commensurate with experience.**

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

consultative saleshigh-volume salescoachingcall reviewsrole playsperformance trackingAI utilizationsales strategyclient engagementdeal closing

Soft Skills

team performance enhancementmotivationleadershipadaptabilityresults-orienteddecisivenesscommunicationenergy boostingcommitment to excellenceproblem-solving