Miami University College of Education, Health and Society

Senior Director – Marketing Technology

Miami University College of Education, Health and Society

full-time

Posted on:

Location Type: Hybrid

Location: Oxford • Ohio • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Salary

💰 $120,000 - $130,000 per year

Job Level

Senior

Tech Stack

JavaScriptLaravelPHPVue.jsWordPress

About the role

  • Provide strategic vision and leadership for UCM’s marketing technology strategy, the web marketing and technology teams, ensuring alignment with the university's mission, goals, and brand.
  • Own technology stack management for CMS, CDP, campaign automation, analytics, personalization, SEO, and AEO supporting student recruitment and brand building efforts.
  • Oversee the selection, implementation, and management of enterprise marketing and web technologies and connect existing digital advertising accounts to CRM data, supporting and enhancing SEO, AEO, PPC, SEM, web design/development, e-mail marketing, and marketing automation.
  • Develop and implement forward-thinking, innovative technology strategies to better convert audiences throughout the funnel.
  • Quickly gauge and implement the best course of action for urgent and longer-term needs with flexibility, agility, and a solutions-oriented approach, utilizing empathy, diplomacy, strategy, and relationship-building.
  • Collaborate with IT Services and campus partners to establish and enforce standards, best practices, security, and accessibility compliance for digital properties.
  • Manage vendor relationships.
  • Lead initiatives to optimize the university's web infrastructure, ensuring scalability, security, and user-focused design.
  • Develop and execute strategies to leverage data and technology, driving personalized and impactful marketing efforts.
  • Strengthen and promote the use of data, analytics, and insights to support data-informed decision-making across campuses.
  • Stay abreast of the latest technologies and best practices and recommend emerging technologies and process improvements to UCM leadership.
  • Other duties as assigned.

Requirements

  • Bachelor’s degree
  • At least seven years of related experience
  • At least five years of experience in leadership and managerial roles
  • At least three years of supervisory experience
  • Preferred Qualifications: Master's degree
  • Leadership experience in digital/web strategy, marketing technology, or a related field
  • At least seven years of experience managing marketing technology platforms (e.g. CMS, CRM, CDP, and others)
  • At least five years of experience governing enterprise technology infrastructure and operations
  • Budget management experience
  • Required Knowledge, Skills, and Abilities: Demonstrated expertise and success in technology governance, personalization, and marketing technology platforms (e.g. CMS, CRM, CDP, and others)
  • Technical knowledge includes CMS, DXP platforms, digital asset management, CRM, AI/ML marketing platforms.
  • Demonstrated expertise in planning and implementing SEO/SEM strategies and tools.
  • Demonstrated expertise in web development and design.
  • Strong knowledge of accessibility standards, data privacy regulations, and digital best practices.
  • Exceptional communication and stakeholder engagement skills, with the ability to influence and collaborate across all levels of the organization.
  • Promotes a culture of teamwork, high performance, and continuous improvement.
  • Preferred Knowledge, Skills, and Abilities: Experience working with frameworks and languages such as PHP, Laravel, JavaScript, Vue.js, CSS, and Tailwind CSS.
  • Experience working with Wordpress, Slate, Cascade.
  • Strong ability to monitor and manage the work of team and third-party vendors, mentor staff, and manage performance through regular feedback.
  • Demonstrated complex decision-making, resource management, and diplomacy skills to drive solutions forward both independently and as part of a team.
  • Ability to effectively prioritize and meet deadlines.
  • Experience in a complex, decentralized organization
  • Ability to quickly acclimate to different environments and lead transitions to new processes and technologies, as warranted.
  • Ability to manage multiple projects in a fast-paced environment while maintaining accuracy of work.
  • Superior organizational skills.
  • Self-directed with a solutions-oriented attitude, fostering a positive work environment.
Benefits
  • Benefit Eligible 📊 Resume Score Upload your resume to see if it passes auto-rejection tools used by recruiters Check Resume Score

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CMSCDPCRMSEOAEOPPCSEMweb developmentweb designdigital asset management
Soft skills
leadershipcommunicationstakeholder engagementteamworkdiplomacyresource managementdecision-makingflexibilityagilitysolutions-oriented