Chief Marketing Officer

• Provide strategic vision and leadership for UCM’s marketing technology strategy, the web marketing and technology teams, ensuring alignment with the university's mission, goals, and brand.
• Own technology stack management for CMS, CDP, campaign automation, analytics, personalization, SEO, and AEO supporting student recruitment and brand building efforts.
• Oversee the selection, implementation, and management of enterprise marketing and web technologies and connect existing digital advertising accounts to CRM data, supporting and enhancing SEO, AEO, PPC, SEM, web design/development, e-mail marketing, and marketing automation.
• Develop and implement forward-thinking, innovative technology strategies to better convert audiences throughout the funnel.
• Quickly gauge and implement the best course of action for urgent and longer-term needs with flexibility, agility, and a solutions-oriented approach, utilizing empathy, diplomacy, strategy, and relationship-building.
• Collaborate with IT Services and campus partners to establish and enforce standards, best practices, security, and accessibility compliance for digital properties.
• Manage vendor relationships.
• Lead initiatives to optimize the university's web infrastructure, ensuring scalability, security, and user-focused design.
• Develop and execute strategies to leverage data and technology, driving personalized and impactful marketing efforts.
• Strengthen and promote the use of data, analytics, and insights to support data-informed decision-making across campuses.
• Stay abreast of the latest technologies and best practices and recommend emerging technologies and process improvements to UCM leadership.
• Other duties as assigned.

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